Write a business development plan
Now that you’re in the growth stage of your business, set things in motion with a business development plan.
A business development plan sets goals for growth and explains how you will achieve them. It can have a short-term or long-term focus. Review and revise your plan as often as you can. And keep building on it as your business evolves.
How to write a business development plan
Your business development plan is your roadmap to growth, so make it clear, specific and realistic.
What to include in a business development plan
- Opportunities for growth: Identify where growth will come from – whether it’s in creating new products, adding more services, breaking into new markets, or a combination of these.
- Funding plan: Determine how you’ll fund your business growth. How much capital do you already have? How much more do you need and how will you get it? Check out our guide on financing your business.
- Financial goals: Work out what revenue, costs and profits you’ll have if things stay the same. Use those numbers as a basis for setting new, more ambitious financial goals.
- Operational needs: Identify what things about your business will need to change in order to achieve growth. Will you need extra people, more equipment, or new suppliers?
- Sales and marketing activities: Figure out what sales and marketing efforts will effectively promote growth and how these efforts will change as the business gets bigger and better. Make sure your sales and marketing plan is sturdy enough to support your growing business.
- Team needs: You may need people to take on some of the tasks you’ve been doing. Think about what parts of running the business you enjoy most – and you’re good at – and what parts you might want to delegate to others. And give some thought to the culture you want to develop in your business as it grows. Check out our guide on hiring employees.
A sample business development plan
Avoid these common business development mistakes.
- Thinking short-term instead of long-term
- Underestimating how much money it will take to grow
- Not budgeting enough money to cover the costs of growth
- Focusing on too many growth opportunities: think quality, not quantity
Micro-planning can keep you focused
You may want to create some micro-plans for specific growth projects so their details don’t get overlooked. And you can build in some KPIs to measure your progress and successes. As your business grows, take note of your progress and make periodic adjustments to your business development plan to make sure it’s still relevant.
Support is out there
Remember you’re not the first to go through this. Seek out mentors, advisors or other business owners who can help you with your planning. Your accountant or bookkeeper may also be able to help or point you in the direction of the right people.
Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.
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How to Develop a Strategic Plan for Business Development [Free Template]
Published: May 01, 2023
Business development is usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Having a business development strategy, however, is crucial to long-term success. It ensures that everyone in your company is working toward a common goal.
But how do you develop a business development plan? Pull up a chair and stay awhile, I’m diving into that and more below.
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Business development is the practice of identifying, attracting, and acquiring new business to further your company’s revenue and growth goals. How you achieve these goals is sometimes referred to as a business development strategy — and it applies to and benefits everyone at your company.
It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. Business development refers to many activities and functions inside and outside the traditional sales team structure. In some companies, business development is part of the larger sales operations team. In others, it’s part of the marketing team or sits on its own team altogether.
Because business development can look so different among industries and businesses, the strategy behind this function is expansive. Below, we outline each step in the strategy and how to apply it to your business development plan.
Business Development Strategy
- Understand your competitive landscape.
- Choose effective KPIs.
- Develop long-term customer relationships.
- Implement customer feedback.
- Keep your website content and user interface fresh.
- Speed up your response time.
- Leverage a sales plan to identify areas of growth.
- Implement a social listening strategy.
- Sponsor industry organizations, conferences, and events.
1. Understand your competitive landscape.
Before you can develop a strategic plan to drive business growth, you must have a solid understanding of the competitive landscape in your industry. When you know who your ideal customer is and what problem they are looking to solve with your product or service, research who else is providing a viable solution in your industry.
Identify other companies operating in your space. What features do their products have? How competitive is their pricing? Do their systems integrate with other third-party solutions? Get crystal-clear on what the competition is offering so you know how to differentiate your product to your customers.
Featured Resource: 10 Competitive Analysis Templates
2. Choose effective KPIs.
How will you know if your business development efforts are successful? Ensure you can measure your goals with relevant, meaningful key performance indicators (KPIs) that reflect the health of your business. The result of these metrics should give you a strong indication of how effective your business development efforts are.
Featured Resource: Sales Metrics Calculator Dashboard
3. Develop long-term customer relationships.
Do you engage with your customers even after the deal has been closed? If not, it’s time to develop a plan to keep your buyers engaged. Building long-term relationships with your customers pays off. A grand majority of a company's business comes from repeat customers, and returning customers are cheaper to convert. Indeed, it’s famously known that it costs five times more to convert new customers than it does to sell to returning customers.
Not only are repeat customers easier to sell to, they can also provide valuable feedback and insights to help you improve your business. Additionally, customer testimonials can be used for valuable content that can attract your next buyer.
4. Implement customer feedback.
If and when you have customers who are willing to provide feedback on your sales process and offerings, make sure you hear them out and implement it. Your customers offer a unique, valuable perspective because they chose your product over the competition — their insights can help shape your strategy to keep your business ahead of the curve.
5. Keep your website content and user interface fresh.
When was the last time your company had a website refresh? Can you ensure that all links are working, that your site is easy to navigate, and that it is laid out and intuitive for those who want to buy from you?
Keeping your website up-to-date and easy to use can make or break the sale for customers who know they are ready to buy. Don’t make it too difficult for potential customers to get in touch with you or purchase your product directly (if that suits your business model).
6. Speed up your response time.
How fast your sales team responds to your leads can make or break your ability to close the deal. If you notice your sales process has some lag time that prevents you from responding to prospects as soon as possible, these could be areas to prioritize improvement.
7. Leverage a sales plan to identify areas of growth.
No business development strategy is complete without a sales plan . If you’ve already established a plan, make sure to unify it with your business development efforts. Your plan should outline your target audience, identify potential obstacles, provide a “game plan” for sales reps, outline responsibilities for team members, and define market conditions.
While a sales plan primarily affects your sales team, it can inform the activities of your business development reps. A sales plan can help them understand where the business needs growth — whether it’s in a new vertical, a new audience, or a new need that’s recently come to light in the industry.
Not sure how to create a sales plan? Download the following template to get started.
Featured Resource: Sales Plan Template
8. Implement a social listening strategy.
While social listening is mainly used in a marketing and customer service context, it’s also an essential practice for business development. There are more than 4 billion social media users worldwide. Naturally, social media is one of the best places to hear directly from consumers and businesses — without needing to reach out to them first.
In business development, you can use social listening to track what the general public is saying about your brand, industry, product offerings, product category, and more. It can help you identify key weaknesses in the industry, making it a prime opportunity to be the first to address those pitfalls.
Use a social listening tool to pick up on trends before they gain traction.
9. Sponsor industry organizations, conferences, and events.
A key facet of business development is reaching potential customers where they are. One of the easiest ways to do that is by sponsoring industry organizations, conferences, and events. This strategy will guarantee that your business development reps get valuable face-to-face time with your business’ target audience. The additional visibility can also help establish your business as a leader in the field.
Now that you understand what business development entails, it's time to create a plan to set your strategy in motion.
How to Develop a Strategic Plan
When we refer to a business development strategic plan, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through the flywheel . With a plan, you’ll close more deals and quantify success.
Let’s go over the steps you should take to create a strategic plan.
1. Download our strategic plan template .
First, download our free growth strategy template to create a rock-solid strategic plan. With this template, you can map a growth plan for increasing sales, revenue, and customer acquisition rates. You can also create action plans for adding new locations, creating new product lines, and expanding into new regions.
Featured Resource: Strategic Plan Template
2. Craft your elevator pitch.
What is your company’s mission and how do you explain it to potential clients in 30 seconds or less? Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why.
Some people believe the best pitch isn’t a pitch at all , but a story. Others have their favorite types of pitches , from a one-word pitch to a Twitter pitch that forces you to boil down your elevator pitch to just 280 characters.
Find the elevator pitch that works best for your reps, company, and offer, and document it in your business development strategy.
3. Include an executive summary.
You’ll share your strategic plan with executives and maybe even board members, so it’s important they have a high-level overview to skim. Pick the most salient points from your strategic plan and list or summarize them here.
You might already have an executive summary for your company if you’ve written a business proposal or value proposition . Use this as a jumping off point but create one that’s unique to your business development goals and priorities.
Once your executives have read your summary, they should have a pretty good idea of your direction for growing the business — without having to read the rest of your strategy.
3. Set SMART goals.
What are your goals for this strategy? If you don’t know, it will be difficult for your company and team to align behind your plan. So, set SMART goals . Remember, SMART stands for:
Featured Resource: SMART Goal Setting Template
Download the template now.
If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells, make this goal specific by identifying what types of clients you’ll target.
Identify how you’ll measure success. Is success when reps conduct upsell outreach to 30 clients every month, or is it when they successfully upsell a customer and close the deal? To make your goal attainable, ensure everyone on your team understands who is responsible for this goal: in this case, sales or business development reps.
This goal is relevant because it will help your company grow, and likely contributes to larger company-wide goals. To make it time-based, set a timeline for success and action. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter.
4. Conduct SWOT analysis.
SWOT is a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats.
Before conducting a SWOT, identify what your goal is. For example, “We’d like to use SWOT to learn how best to conduct outreach to prospective buyers.”
Once you’ve identified what you’re working toward, conduct market research by talking with your staff, business partners, and customers.
Next, identify your business’ strengths. Perhaps you have low employee turnover, a central location that makes it easy to visit with prospects in person, or an in-demand feature your competitors haven’t been able to mimic.
Featured Resource: Market Research Kit with SWOT Analysis Template
Your business’ weaknesses are next. Has your product recently glitched? Have you been unable to successfully build out a customer service team that can meet the demands of your customers?
Then, switch to opportunities. For example, have you made a new business partnership that will transition you into a previously untapped market segment?
What are the threats? Is your physical space getting crowded? What about your market space? Is increasing competition an issue?
Use SWOT results to identify a better way forward for your company.
5. Determine how you’ll measure success.
You’ve identified strengths and weaknesses and set SMART goals , but how will you measure it all ? It’s important for your team to know just how they will be measured, goaled, and rewarded. Common key performance indicators (KPIs) for business development include:
- Company growth
- Lead conversion rate
- Leads generated per month
- Client satisfaction
- Pipeline value
6. Set a budget.
What will your budget be for achieving your goals? Review financial documents, historical budgets, and operational estimates to set a budget that’s realistic.
Once you have a “draft” budget, check it against other businesses in your industry and region to make sure you’re not overlooking or misjudging any numbers. Don’t forget to factor in payroll, facilities costs, insurance, and other operational line items that tend to add up.
7. Identify your target customer.
Who will your business development team pursue? Your target market is the group of customers your product/service was built for. For example, if you sell a suite of products for facilities teams at enterprise-level companies, your target market might be facilities or janitorial coordinators at companies with 1000+ employees. To identify your target market:
- Analyze your product or service
- Check out the competition
- Choose criteria to segment by
- Perform research
Your target customer is the person most likely to buy your product. Do your homework and make sure your business development plan addresses the right people. Only then will you be able to grow your business.
8. Choose an outreach strategy.
What tactics will you use to attract new business for your sales team to close? You might focus on a single tactic or a blend of a few. Once you know who your target market is and where they “hang out,” then you can choose an appropriate outreach strategy.
Will your business development plan rely heavily on thought leadership such as speaking at or attending conferences? Will you host a local meetup for others in your industry? Or will your reps network heavily on LinkedIn and social media?
If referrals will be pivotal to your business’ growth, consider at which stage of the buying process your BDRs will ask for referrals. Will you ask for a referral even if a prospect decides they like your product/service but aren’t a good fit? Or will you wait until a customer has been using your solution for a few months? Define these parameters in your strategy.
Upselling and Cross-Selling
Upselling and cross-selling are a cost-effective way of growing your business. But it’s important that this tactic is used with guardrails. Only upsell clients on features that will benefit them as well as your bottom line. Don’t bloat client accounts with features or services they really don’t need — that’s when turnover and churn start to happen.
Sponsorship and Advertising
Will your BDR work with or be on the marketing team to develop paid advertising campaigns? If so, how will your BDRs support these campaigns? And which channels will your strategy include? If you sell a product, you might want to feature heavily on Instagram or Facebook. If you’re selling a SaaS platform, LinkedIn or Twitter might be more appropriate.
What’s your outreach strategy? Will your BDRs be held to a quota to make 25 calls a week and send 15 emails? Will your outreach strategy be inbound , outbound , or a healthy combination of both? Identify the outreach guardrails that best match your company values for doing business.
Strategic Plan Example
Let’s put all of these moving parts in action with a strategic plan example featuring good ol’ Dunder Mifflin Paper Company.
Elevator Pitch Example for Strategic Plan
Dunder Mifflin is a local paper company dedicated to providing excellent customer support and the paper your business needs to excel today and grow tomorrow.
Here are some additional resources for inspiration:
- Elevator Pitch Examples to Inspire Your Own
- Components of an Elevator Pitch
Executive Summary Example for Strategic Plan
At Dunder Mifflin, our strengths are our customer service, speed of delivery, and our local appeal. Our weakness is that our sales cycle is too long.
To shorten the sales cycle 5% by the end of Q4, we need to ask for more referrals (which already enjoy a 15% faster sales cycle), sponsor local professional events, and outreach to big box store customers who suffer from poor customer support and are more likely to exit their contract. These tactics should allow us to meet our goal in the agreed-upon timeline.
- How to Write an Incredibly Well-Written Executive Summary [+ Example]
- Executive Summary Template
SMART Goals Example for Strategic Plan
Dunder Mifflin’s goal is to decrease our sales cycle 5% by the end of Q4. We will do this by more proactively scheduling follow-up meetings, sourcing more qualified, ready-to-buy leads, and asking for 25% more referrals (which have a 15% shorter sales cycle already). We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.
- 5 Dos and Don'ts When Making a SMART Goal [Examples]
- How to Write a SMART Goal
- SMART Marketing Goals Template
SWOT Analysis Example for Strategic Plan
Strengths: Our strengths are our reputation in the greater Scranton area, our customer service team (led by Kelly Kapoor), and our warehouse team, who ship same-day reams to our customers — something the big box stores cannot offer.
Weaknesses: Our greatest weakness is that our sales team has been unable to successfully counter prospects who choose big box stores for their paper supply. This results in a longer-than-average sales cycle, which costs money and time.
Opportunities: Our greatest business opportunity is to conduct better-targeted outreach to prospects who are ready to buy, ask for more referrals from existing customers, and follow up with closed lost business that’s likely coming up on the end of an annual contract with a big box store.
Threats: Our biggest threat is large box stores offering lower prices to our prospects and customers and a sales cycle that is too long, resulting in low revenue and slow growth.
- How to Conduct Competitive Analysis
- How to Run a SWOT Analysis for Your Business [+ Template]
- SWOT Analysis Template and Market Research Kit
Measurement of Success Example for Strategic Plan
We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.
Budget Example for Strategic Plan
You've laid out the SMART goals and the way you'll measure for success. The budget section's goal is to estimate how much investment it will take to achieve those goals. This will likely end up being a big-picture overview, broken down into a budget by a program or a summary of key investments. Consider laying it out in a table format like so:
- Budgeting Templates
- How to Write an Incredible Startup Marketing Budget
Target Customer Example for Strategic Plan
Our target customer is office managers at small- to medium-sized companies in the greater Scranton, PA area. They are buying paper for the entire office, primarily for use in office printers, custom letterhead, fax machines. They are busy managing the office and value good customer service and a fast solution for their paper needs.
- How to Create Detailed Buyer Personas for Your Business
- Make My Persona Tool
Outreach Strategy Example for Strategic Plan
Networking, sponsorships, and referrals will be our primary mode of outreach. We will focus on networking at regional paper conferences, HR conferences, and local office manager meetups. We will sponsor local professional events. And we will increase the volume of referrals we request from existing customers.
Create a Strategic Plan for Business Development
Without a strategic plan, you can invest resources, time, and funds into business development initiatives that won't grow your business. A strategic plan is crucial as it aligns your business development and sales teams. With a solid business development strategic plan, everyone will be working toward the greater good of your company.
Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.
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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)
Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)
A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations.
Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional.
This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others!
3 General Types of Business Presentations
A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose.
But overall, all types of business presentations can be classified as:
Informative Business Presentation
As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times.
Examples of informative presentations:
- Team briefings presentation
- Annual stakeholder report
- Quarterly business reviews
- Business portfolio presentation
- Business plan presentation
- Project presentation
Helpful templates from SlideModel:
- Business plan PowerPoint template
- Business review PowerPoint template
- Project proposal PowerPoint template
- Corporate annual report template
Persuasive Business Presentation
The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action.
Examples of persuasive presentations:
- Pitch deck/investor presentations
- Sales presentation
- Business case presentation
- Free business proposal presentation
- Business proposal PowerPoint template
- Pitch deck PowerPoint template
- Account Plan PowerPoint template
Supporting Business Presentation
This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life.
Examples of supporting presentations:
- Roadmap presentation
- Project vision presentation
- After Action Review presentation
- Standard operating procedure (SOP) PowerPoint template
- Strategy map PowerPoint template
- After action review (ARR) PowerPoint template
What Should Be Included in a Business Presentation?
Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:
- Introductory slide
- Agenda/purpose slide
- Main information or Content slides
- Key Takeaways slides
- Call-to-action/next steps slides
We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!).
How to Make a Business Presentation: Actionable Tips
A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design.
1. Get Your Presentation Opening Right
The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation.
You have several ways of how to start a business presentation:
- Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion.
- Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story.
- Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest.
Standard Informative Opening
Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach.
To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:
- The topic of your presentation — a one-sentence overview is enough.
- Persuasive hook, suggesting what’s in it for the audience and why they should pay attention.
- Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to.
Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders.
Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention.
Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation:
You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea.
Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.
Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations.
Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs.
Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas.
If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression.
Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches.
Further reading: How to start a presentation: tips and examples.
2. Get Your PowerPoint Design Right
Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography.
Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph.
Use Images, Instead of Bullet Points
If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design.
But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :
“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”
So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense.
Fewer Slides is Better
No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation.
For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements.
Here are several quick tips to shorten your slides:
- Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these.
- Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter.
- Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition.
Consistency is Key
In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.
Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative.
Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations
3. Make Your Closure Memorable
We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that.
Use the Rule of Three
The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes.
Many famous authors and speakers use this technique:
- “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
- “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson
The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains.
Try the Title Close Technique
Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained.
Ask a Question
If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.
Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback.
Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand. With the help of the best QR code generator , you can create a QR code that’s secure and trackable.
12 Business Presentation Examples and What Makes Them Great
Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them.
1. N26 Digital Bank Pitch Deck
This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch.
Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt.
2. WeWork Pitch Deck
For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.
The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points.
The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast.
3. Redfin Investor Presentation
If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use.
4. Google Ready Together Presentation
This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .
The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.
5. Salesforce Business Presentation Example
This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.
The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics.
6. Mastercard Business Presentation
This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.
Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another.
In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.
7. McKinsey Diversity & Inclusion Presentation
This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members.
Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples.
8. Accenture Presentation for the Energy Sector
Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media.
The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits.
9. Amazon Web Services (AWS) Technical Presentation
Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments.
First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc.
The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product.
10. Snapchat Company Presentation
Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.
This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development.
11. Visa Business Acquisition Presentation
If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem.
The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer.
12. Pinterest Earnings Report Presentation
Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes.
In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks.
With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic.
Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.
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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business
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Powerful business plan templates
Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion..
Put your ideas to work with simple templates for every business plan
Every successful business took a lot of planning to get there, and these templates will be cornerstones of your future success. Whether you're looking to attract new business, pitch your services or reimagine your company, with these simple, customizable templates at your fingertips you can turn complexity into something tangible. These templates can become marketing assets or simply remain internal touchpoints for your team. And as your dreams change, you'll always have this template to refer to – it's easy to change what exists on paper. If you're a small business, focusing on your niche can help you dominate in your field, and you can forge a plan to figure out exactly what that niche might be and how to target your ideal customer . When it's time to share your vision with stakeholders, craft a presentation that outlines your plan succinctly and with style. Let these templates from Microsoft Designer be your partner in business strategy for years to come.
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Veracyte Announces SITC 2023 Presentations Offering New Insight into Immuno-oncology Drug Development
Two abstracts show the potential for using Veracyte’s tools to characterize the tumor microenvironment
Veracyte, Inc. (Nasdaq: VCYT) today announced that two poster presentations taking place at SITC 2023, the annual meeting of the Society for Immunotherapy of Cancer, in San Diego from November 3-5 will demonstrate the potential for using the company’s novel tools to help advance the development of immuno-oncology drugs. These tools allow for better characterization of the tumor microenvironment (TME), which can enable new insights into drug response and mechanisms of resistance.
“While immunotherapy drugs such as immune checkpoint inhibitors have been shown to induce remarkable, long-term responses in many cancer types, they remain ineffective for a majority of patients. There is a pressing need to understand drug response so scientists can develop treatments that will be effective for many more patients and types of cancer,” said Corinne Danan, Veracyte’s general manager of Biopharma and IVD Services. “These conference presentations will show that Veracyte’s Brightplex and Immunoscore IC tools can offer scientists a clearer view of the tumor microenvironment, as well as data that could inform immuno-oncology drug development.”
The following posters will be presented at the SITC 2023 meeting on Saturday, November 4, 2023:
Title: Deciphering the relationship between lymphocytes and macrophages within the tumor micro-environment using a workflow combining RNA transcripts detection and multiplex IHC on Brightplex® Presenter: Jacques Fieschi, Ph.D., VP, research and development, Veracyte Abstract: #70 Location: Exhibit Halls A and B1
Title: Regulatory T-cell tumor infiltration improves advanced NSCLC patients’ outcome under ≥ 2nd line anti-PD1/L1monotherapy in The PIONeeR Project Presenter: Florence Monville, Ph.D., Scientific Head of Collaborative Research Projects at Veracyte Abstract : #782-C Location: Exhibit Hall B
In addition, Veracyte will host the following corporate symposium on Friday, November 3, 2023, from 5:10 p.m. to 6:40 p.m. PT:
Title: A Promising Biomarker of Tumor Immunogenicity: Unveiling the Potential of Immunoscore IC® (CD8/PDL1) Presenters: Jérôme Galon, Ph.D. (scientific executive director, Veracyte); Jacques Fieschi, Ph.D. (VP, research and development, Veracyte) Location: Presentation Stage (Exhibition Floor)
About Veracyte Veracyte (Nasdaq: VCYT) is a global diagnostics company whose vision is to transform cancer care for patients all over the world. We empower clinicians with the high-value insights they need to guide and assure patients at pivotal moments in the race to diagnose and treat cancer. Our high-performing tests enable clinicians to make more confident diagnostic, prognostic, and treatment decisions for some of the most challenging diseases such as thyroid, prostate, breast, bladder and lung cancers, as well as interstitial lung diseases. We help patients avoid unnecessary procedures and speed time to diagnosis and appropriate treatment. In addition to making our tests available in the U.S. through our central laboratories, we also aim to deliver our tests to patients worldwide through a distributed model to laboratories that can perform them locally. For more information, please visit www.veracyte.com and follow the company on Twitter (@veracyte).
Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements, including, but not limited to our statements related to our plans, objectives, expectations (financial and otherwise) or intentions with respect to our clinical tests in and outside of the United States. Forward-looking statements can be identified by words such as: “appears,” "anticipate," "intend," "plan," "expect," "believe," "should," "may," "will," “positioned,” “designed” and similar references to future periods. Examples of forward-looking statements include, among others, that Veracyte’s Brightplex and Immunoscore IC tools can offer scientists a clearer view of the tumor microenvironment, as well as data that could inform immuno-oncology drug development. Additional factors that may impact these forward-looking statements can be found under the caption “Risk Factors” in our Annual Report on Form 10-K filed on March 1, 2023, and our Quarterly Report on Form 10-Q filed for the three months ended June 30, 2023. Copies of these documents, when available, may be found in the Investors section of our website at https://investor.veracyte.com . These forward-looking statements speak only as of the date hereof and, except as required by law, we specifically disclaim any obligation to update these forward-looking statements or reasons why actual results might differ, whether as a result of new information, future events or otherwise.
Veracyte, the Veracyte logo, Brightplex, and Immunoscore IC are registered trademarks of Veracyte, Inc. and its subsidiaries in the U.S. and selected countries. Brightplex and Immunoscore IC are available for clinical research. Those tests have not been cleared nor approved by the FDA and are not for use in diagnostic procedures.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231027584682/en/
What’s happening in the markets this week, markets brief: what’s going on with the magnificent seven, these energy stocks were left behind in the big rally, which funds and etfs took a hit from alphabet stock’s slide, the 10-year treasury yield tops 5%. now what, 4 undervalued large-cap stocks to buy after earnings, large-value funds on track for worst-ever year of outflows, what did we learn from the last bull market, stock picks, kenvue earnings: soft outlook and volume loss cause headache but we think shares are cheap, masco earnings: profit margins expand despite challenging end markets, idex earnings: solid margins considering revenue headwinds, international paper earnings: pricing pressure offsets cost savings initiatives; shares attractive, applied materials: our valuation rockets up on higher growth expectations for this wafer titan, stmicro earnings: we’re keeping our eyes on the road ahead in automotive; shares undervalued, avangrid earnings: with offshore wind growth limited, focus turns to regulated utilities, lkq earnings: repair demand solid, but profitability challenged, sponsor center.
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Business plan for new company powerpoint presentation slides
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Content of this Powerpoint Presentation
Slide 1 : This slide introduces Business Plan For New Company. State Your Company Name and begin. Slide 2 : This is an Agenda slide. State your agendas here. Slide 3 : This slide showcases Table of Contents displaying- Company Overview, Our Team, Milestones Achieved, The Problem, The Solution, Value Proposition-Product Service, Traction, Product Roadmap, Go-To-Market Strategy, Competitive Landscape, Business Model, Expense Model, Revenue Model, SWOT Analaysis, Product Comparison, Growth Strategy, Marketing Strategy, Financial Projection, Financing, Use of Funds, Shareholding Pattern, Exit Strategy. Slide 4 : This slide presents Company Overview displaying- Service, Area Offering, Logo, Clientele, Introduction, Vision, Mission. Slide 5 : This slide shows an Elevator Pitch displaying- What’s the core Problem you are solving? What’s the service/product? What’s your big vision? Slide 6 : This slide also shows an Elevator Pitch displaying- What’s the service/product? What’s the core Problem you are solving? What’s your big vision? Slide 7 : This is an Our Team slide with names, designation and information to fill. Slide 8 : This is The Problem slide to present the current challenges faced. To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components like 1. What do you need? 2. Reason behind the need. This will provide a better understanding to the investor for your funding requirement. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Slide 9 : This slide displays The Solution. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo. Slide 10 : This slide also displays The Solution. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo. Slide 11 : This slide showcases Value Proposition – Product/Services with- Your Offering, What The Customer Needs, The Marketplace Offerings, Your Value Proposition. Slide 12 : This slide showcases Value Proposition – Product/Services displaying Product and Customer aspects. Slide 13 : This slide showcases a Product Roadmap. We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement. Slide 14 : This slide shows Milestones Achieved. Adding few success stories with the investors will grab their eyeballs and further support your pitch. Slide 15 : This slide shows Traction. State how/when your business got that exact stretch. Slide 16 : This is a Business Model slide displaying- Type of business model How do you provide your service? How do you monetize? How do you acquire customers? This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model. Slide 17 : This is also a Business Model (Example Slide) showing- Future Potential: Advertising, User Acquisition, Gather User information, Intelligent Suggestion, User switches = Referral fee, Premium targeted ads, High profit potential, Large expected user base, High quality user data. Slide 18 : This slide showcases Revenue Streams displaying- Supplier commission: Anybody can open an A/c start selling their product. Indirect sources such as advertising, affiliates etc.: Selling products at profitable rates. Partner commission: Partner with other players in value chain to increase business, Selling in-house products: Selling products at profitable rates. Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model. Slide 19 : This slide showcases Revenue Streams displaying Pricing, Recurring Revenue Frequency, Estimated Yearly Revenue, Expected conversion rate to get a paid client, Expected ARP, Life-time value of a customer. We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model. Slide 20 : This slide showcases an Expense Model. Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making. Slide 21 : This slide showcases an Expense Model displaying- How long will new funding last? Monthly burn rate, now vs. after funding? Cost to maintain a customer and build a recurring sales? Average cost to acquire a customer How long is sales cycle to get a client? Any unique strategic alliances? Name of company & purpose it serves Key Expenses needed to generate revenue? Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making. Slide 22 : This slide showcases Growth Strategy with the following subheadings- Marketing & Sales (Acquiring Customers): Online marketing like SEO, SMM, deal of the day Refer a friend, Loyalty discounts, Incentive for employees on increasing sales. Customer Service: Retaining Customers, Dedicated customer service representative, Customer Feedback System in place, Product Development: Staying Competitive, Consumer product advisory board to drive consumer features, Add Android App, Add iOS App. We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly RI. Slide 23 : This slide presents Go-to-Market Strategy in tabular form. Slide 24 : This slide presents Marketing Plan consisting of- Website design, Analytics and reporting, Email marketing, Social media, Paid advertising, Collaboration, Blog, Search engine optimization. Slide 25 : This slide presents Competitive Landscape showcasing- Direct Competitors, Indirect Competitors, Industry Segment , Company Logo. Slide 26 : This slide showcases Product Comparison in tabular form. Slide 27 : This is a SWOT Analysis slide. Slide 28 : This is another SWOT Analysis slide. Slide 29 : This is also a SWOT Analysis slide. Slide 30 : This is a Financial Projections slide in tabular form. Slide 31 : This is a Break-Even Analysis slide in tabular form. Slide 32 : This slide shows Financing displaying- Investment Terms, Valuation of the company as examples. You need to have a clear idea on the valuation of company, and how much equity are you willing to dilute before going to any investor. Slide 33 : This slide presents Use of Funds showcasing- New Hires, Operational Cost, Marketing, Product Development. Slide 34 : This slide showcases Shareholding Pattern in tabular form. Slide 35 : This slide presents the Exit Strategy categorized into- Financial Buyer, Acquisition, IPO. Slide 36 : This is a Client Testimonials slide with name, designation and text boxes to state information. Slide 37 : This is a Contact Us slide with name, designation and text boxes to state information. Slide 38 : This is a Coffee Break slide to halt. You may change the slide content as per need. Slide 39 : This is an Icons Slide Business Angel Funding. Use the icons as per need. Slide 40 : This slide is titled Additional to proceed forward. You may change the slide content as per need. Slide 41 : This slide contains Our Vision with Mission and Goals. State them here. Slide 42 : This slide presents Our Team with designation, image text holder and text boxes to fill information. Slide 43 : This is an About Us slide. State your position, facts, team/company specifications or anything business here. Slide 44 : This slide showcases Our Goal for you to state. Slide 45 : This slide shows Comparison in a creative manner displaying male and female imagery. State comparing aspects here. Slide 46 : This slide shows Financial Score. State financial aspects here. Slide 47 : This is a Quotes slide. State business message, beliefs etc. here. Slide 48 : This is a Dashboard slide to display metrics, kpis, etc. Slide 49 : This is a Location slide of a world map image to show global growth, presence etc. Slide 50 : This is a Location slide of a world map image to show global growth, presence etc. Slide 51 : This is a Location slide of a world map image to show global growth, presence etc. Slide 52 : This is a Timeline slide to show growth, evolution etc. Slide 53 : This slide displays Important Notes to flash company event, news or anything to highlight. Slide 54 : This slide shows Target Board With Dart center. State your targets here. Slide 55 : This slide shows a Circular image with text boxes. State information, specifications etc. here. Slide 56 : This slide displays Newspaper image to flash company event, news or anything to highlight. Slide 57 : This slide shows a Venn diagram image with text boxes. State information, specifications etc. here. Slide 58 : This is a Mind Map Chart slide to show information, segregations, specifications etc. Slide 59 : This is a Matrix slide to show information, specifications etc. Slide 60 : This slide shows Silhouettes image with text boxes. State information etc. here. Slide 61 : This is a Hierarchy slide to state team specifications, organizational structure etc. Slide 62 : This slide shows Silhouettes image with text boxes. State information etc. here. Slide 63 : This slide shows a Magnifying glass image with text boxes. State information etc. here. Slide 64 : This slide displays a Funnel image. State information, funneling aspects etc. here. Slide 65 : This slide is titled Our Charts to proceed forward. You may change the slide content as per need. Slide 66 : This slide presents a Column Chart for two product/entity comparison, information, specifications etc. Slide 67 : This slide presents a Line Chart for two product/entity comparison, information, specifications etc. Slide 68 : This slide presents a Donut Pie Chart for two product/entity comparison, information, specifications etc. Slide 69 : This slide presents a Bar Chart for two product/entity comparison, information, specifications etc. Slide 70 : This slide presents an Area Chart for two product/entity comparison, information, specifications etc. Slide 71 : This slide presents a Radar Chart for two product/entity comparison, information, specifications etc. Slide 72 : This slide presents a Combo Chart for two product/entity comparison, information, specifications etc. Slide 73 : This slide presents a Stacked Line Graph for two product/entity comparison, information, specifications etc. Slide 74 : This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.
Business plan for new company powerpoint presentation slides with all 74 slides:
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