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How To Answer A Case Study
We totally understand the dire need of students to find credible help with their case studies. Whether they are the students of a college or a university, time and again, you will be asked to make your case studies effectively. This brings to the question as to who will answer a case study impressively? Students can find several online companies that guarantee some great tips for answering your case studies nicely, but not all of them are to rely on.
We bet we have the best step to step guide with us that can easily get you to the end of your case study solutions . The following tips will promise to help you efficiently with your case, irrespective of how difficult they are. Precisely, when it comes to the question of how to answer a case study, it’s all about words. So, do not hesitate in using the correct and researched words to leave a lasting impact.
How To Answer A Consulting Case Study On Three Major Types
Case studies are not an easy task to fulfill in your academic life. If students dare to take it lightly, chances are you will not be able to impress your teachers. However, case studies do not come as easy as they sound. There are three significant types of case studies that are popular among students.
- Legal Case Study
- Nursing Case Study
- Management Case Study
These are the common subjects that will lead to stress in your college or university life. With so much other stuff to do, students don’t feel happy about the pressure of finding a fruitful answer to the case study. There is no doubt it’s quite a challenging situation for any student who has to make a flawless case study. That’s why we usually advise our students to get online help for their case study writing. Because of it, they can have fewer chances of flunking in these exams.
The Helpful 15 Tips On How To Answer A Case Study
When students have no option but to write a persuasive case study, it is preferable to set out on a journey to get external help for it. You can get easy help online. You will be pleased to know that our writing help has some best case study assignment writers who can distress you in a matter of a few hours. But, the most vital thing to know is that a student should know the basic formulas to find good answers to your case studies on their own.
We have collected some fabulous notable tips for our students can help them for years with their case studies:
- Use Conventional Tone: The foremost thing while writing case studies is to use a professional tone to have a lasting impact on your papers.
- Use Your Words Only: It is equally important for a student to use simple and their wording while writing case studies.
- Don’t Be Too Precise: Sometimes, providing proper sentences gives an understandable image to your case studies. Hence, soon use shorter or confusing sentences.
- Use Examples: The students should support their case studies with relevant examples. The examples can be given through a video, statements which should prove your opinions as well.
- Accurate Grammar: Your writing is the crucial thing, Don’t engage in poorly written content. Use proper English without any grammatical errors or spelling mistakes.
- No Acronyms: Students should avoid using acronyms while writing their case studies.
- Use Life Experiences: Your practical life experiences are important to make a compelling case study. Try to use live examples to give a more impactful expression to your case studies.
- Justified Statements Are Necessary: The best way to answer a case study is to agree or disagree with the justified statements.
- Make Complete Sentences: It is also an important point to make a flawless case study paper. While writing, try to make complete sentences.
- No Spelling Flaws: Bad grammar or wrong spellings are not tolerable. Hence, students should do keen writing with no spelling mistakes.
- Proper Answers: Try to give proper answers to the questions.
- Adequate Justifications: Justifications are crucial. Make adequate justifications to avoid any confusion.
- Sufficient Reasoning: The reasoning should be enough while writing a case study.
- No indefinite Answers: Indefinite answers cause a hell of a lot of confusion and complexity in a case study. That’s why the students should avoid making indefinite answers.
- Provide Proper Conversations: It is also vital to contribute as much as possible in conversations.
Related: How To Buy A Case Study
How To Properly Answer A Case Study
Precisely, a good case study is a scenario that students will analyze out of a professional concept. However, it is blended with useful questions that demand definite answers. There can be a sample case study assignment online that can always help a student while writing one but, it is equally important to know the proper way of answering a case study.
- Reading a case study is the foremost important thing. Later analyze the question carefully too.
- It is mandatory to identify the issue of the case study thoroughly
- A bridge is vital to link the theory to practice
- Planning of the answers comes next.
- Start making your case study answers
- Proofread and edit it carefully to avoid mistakes
- Submit the case studies to your tutors.
How To Answer A Case Study Interview
This aspect is a bit tricky. In a case study interview, you will be given a case and will be asked to analyze the situation with possible solutions.
Here are some common and most useful tips about answering the interview questions:
- Listening carefully to the questions is the key
- Asl the proper questions
- Highlight your approach
- do brainstorming
- Don’t lose focus
- Be attentive to feedback
- Prove your quantitative skills
- Summarize in detail
To write a productive case study is hard, but if you choose online help for it, this task becomes really easy. Be a smarter version of yourself and find great ways of handling the answers to your case study problems. We have a proficient team that can make this hectic task to answer your case study a piece of cake. Don’t be late to avail of our quality help.
Importance OF Case Study
How To Write A Case Study For Assignment
How To Write Case Study In MBA
How To Solve A Case Study
Key Study Skills
- Assignment Calculator
- Managing nervousness
- Allocating time and using the marking system
- Using the reading time effectively
- Answering multi-choice and short answer questions
- Answering essay and case study questions in exams
- Managing exam stress
- Academic Skills for Success
Answering essay questions in exams
Writing an essay in an exam is similar in many ways to writing an essay for an assignment: It needs to be clearly structured, and your ideas need to be linked and supported by evidence.
Essay questions in exams
- Read the question through carefully to make sure you are answering what has been asked. Missing one part of a question can cost you a lot of marks.
- Make a quick plan of the points you want to include in your answer.
- Use essay structure: introduction, points, conclusion. But if you run out of time, it can be a good idea to write notes.
- Get right to the point from the beginning. Use the words from the question to write your first sentence. For example:
Question: What do you think is the most important intercultural communication issue in New Zealand? First sentence: At present in New Zealand the most important intercultural communication issue is...
- Remember to include one idea per paragraph, and to begin each paragraph with a clear topic sentence.
- Make sure your writing is legible.
- Grammar, punctuation and spelling are not as important as in an assignment but should still be of a good standard.
Answering case study questions
Exam questions that ask you to anlayse case studies (also called scenarios) are usually designed to test your ability to relate theories and concepts to real-world situations.
Preparing for case studies before the exam:
- Start by identifying the theories and concepts covered in your course. Organise and review the information you have on these theories/concepts so you understand them.
- Practice reading case studies and identifying relevant information. It's probably useful to practice doing this with a time limit as you will have one in your exam.
- Practice relating concepts and theories to real-world situations: ask lecturers and check textbooks for practice examples. It is also worth checking past exams for your course to see if there are examples of case study questions.
During the exam
- Take time to plan: Have a clear idea of how much time you have to answer the question. Then plan to spend some time reading the exam question, the case study and planning your answer. Take time to make sure you have understood the case study and know what the exam question is asking you to do:
- Read the exam question(s)
- Then skim read the case study to get the general idea. Highlight or underline key points
- Reread the question to make sure you understand it and to focus your attention when you reread the case study.
- Reread the case study carefully. Make a note of any ideas that you think of.
- Answer the question linking relevant theories and concepts to specific information from the case study. Usually you will need to write your answers in clearly formed paragraphs which have a clear topic that is well-supported with evidence and examples.
- Instead of simply describing or restating information from the case itself, use specific details or examples to support the points you are trying to make. This is where you link theory to the facts from the case study.
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- Last Updated: Feb 14, 2023 11:36 AM
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How to Answer Case Study Assignments?
The case study assignments are very frequently given to the college and university students in Australia as well as the whole world. It is given to the students of all subjects and streams. The Case Study Assignments are also provided to the management students of various business schools.
A case study is given to the students to deal and find a solution to any fixed problem or issue related to any topic or industry. These are given to test the analytical skills of the students. Answers to the case study assignments are subject-specific. There is 3 central subject areas in which the case studies are given-management, law and nursing.
There are two basic principles of the case study assignments-application theory and testing theory. The reasoning patterns in these case studies are followed by the case study assignment answers in an inductive manner. The Inductive reasoning is concluding specific trends or stories.
The degree course students of the colleges and universities already have a lot of study pressure. They need to study a lot for their annual as well as the semester exams. Thus, they get a very little time and energy to write all the case study assignment answers by them. Under this challenging condition, they need a good online case study report writing service from a trustworthy provider.
Tips To Answer a Case Study Assignment
You always need to convey your understanding while explaining the case study assignments. A few suggestions are as follows:
- Use professional tone. Write the answers as if you are written the report to your boss at any big organization. You have been asked to write the response on any respected subject in that organization.
- Write everything I your own words. Never copy and paste from any source.
- Yes or no answers or one sentence are not acceptable at college or university levels
- Your answers need to include practical examples videos, readings and even justifications of your opinions
- Always write in right punctuation and spelling. If your assessors find any kind of errors in your answers, they will deduct your marks and grades
- Also, do not use any acronyms
- Justify your answers with examples from articles, text or films
- You can also include many additional cases from you’re your own life and work experiences
- Always agree or disagree with justified statements
- Write in complete sentences, capitalization and punctuation
- No spelling mistakes
- Write adequate answers
- Provide proper justifications
- Do not write any vague answer
- Giving insufficient reasons to your answers
- Always contribute to your conversation.
If you can avail the top Case Study Assignment Help online service from a reliable provider, you will get all the guidelines in writing the case study assignment answers correctly.
What Are the Major Types of Case Study Assignments?
- Management case study: These case studies include applications of your subject knowledge in various areas of organizational development, finance, marketing, etc.
- Legal case study: It provides topic such as disputes between 2 right parties needing the applications of the legal knowledge. The case study assignment essays on law test the legal understanding of the students.
- Nursing case study: These types of assignment areas are written on various diseases like Type II diabetes, COPD, pneumonia, etc. These case studies involve problems related to that disease. It includes the path physiology, patient history, nursing care, related treatment, patient goal, nursing diagnosis, nursing intervention, recommendations and evaluation
- Legal case study: It is a dispute in between 2 opposing parties that need the legal environment in the court.
An online case study analysis assignment writing service provider can guide you the best in this regard.
What Are the Types of Management Case Studies?
The case studies form an essential part of MBA (Master of Business Administration) or any other management degree or diploma course. The managerial students, especially with marketing or finance specialization, need to do a lot of case study assignment papers in their direction. There are 3 main areas of management case studies- analytical, functional and ethics.
The analytical case studies include finance, accounting, and organizational behaviors.
The functional management case studies are human resources (HR) and marketing.
The ethics include topics like Corporate Social Responsibility (CSR Finance and Accounting)
Finance is an exceptional field of management that deals with the liabilities, assets, and equities of any company. It is a combination of all the methodologist stating from accounting to economics. It is one of the 3 significant areas of management along with human resource and marketing management.
A Finance Case Study Assignment answer is involved with an existing company into account and makes a very detailed analysis if the main financial areas. Some of these areas are as follows:
- Expenses and revenues: The profits earned by any company and expenditures occurred like taxes and manufacture costs.
- The company’ IPO performance: It is the aunt of money collected by the company from capital markets.
- Examining the financial accounting statements of any organization: The Financial statements refer to the overall collection of the equity statements, income statements, balance sheets, etc.
- The Investment potential of any organization: It is the capital needed to sustain new projects of the company.
- The future financial growth of any organization
The organizational behavior is also one of the major topics for case study assignment answer writing. It deals with various cultures and traditions existing in any company. The subject area is closely related to the Human Resource Management (HRM).
The marketing management specialization students need to d a large lot of case study assignment. Few of the marketing management case study topics are as follows:
- SWOT Analysis
- PESTEL analysis
- BOSTON matrix
- 4 Ps of marketing
- Market segmentation
- market positioning
- Marker survey
- Logistics and supply chain
- Online marketing
- Porters 5 forces
A reputed case study assignment essays writing online service provider will give you a detailed idea with analysis of all the marketing mentioned above topics. All these topic questions are to be answered with practical examples from the current industry. A lot of mystery and answers are to be set and studied in the market study and segmentation part. From here you need to prepare the best possible solutions for your case study assignment papers in the managerial field. All the given answers must be justified with proper arguments and explanations.
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All You Wanted to Know About How to Write a Case Study
What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.
What Is a Case Study?
A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.
What Is the Difference Between a Research Paper and a Case Study?
While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.
Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.
The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.
Here is a rough formula for you to use in your case study:
Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.
Types of Case Studies
The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:
- Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
- Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
- Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
- Critical case studies explore the causes and effects of a certain case.
- Illustrative case studies describe certain events, investigating outcomes and lessons learned.
Case Study Format
The case study format is typically made up of eight parts:
- Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
- Background. Provide background information and the most relevant facts. Isolate the issues.
- Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
- Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
- Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
- Implementation. Explain how to put the specific strategies into action.
- References. Provide all the citations.
How to Write a Case Study
Let's discover how to write a case study.
Setting Up the Research
When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:
- Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
- Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
- Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
- Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
- Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.
Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'
Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:
- Correctly identify the concepts, theories, and practices in the discipline.
- Identify the relevant theories and principles associated with the particular study.
- Evaluate legal and ethical principles and apply them to your decision-making.
- Recognize the global importance and contribution of your case.
- Construct a coherent summary and explanation of the study.
- Demonstrate analytical and critical-thinking skills.
- Explain the interrelationships between the environment and nature.
- Integrate theory and practice of the discipline within the analysis.
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Case Study Outline
Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.
- Statement of the issue: Alcoholism is a disease rather than a weakness of character.
- Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
- Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
- Hypotheses: Drinking in excess can lead to the use of other drugs.
- Importance of your story: How the information you present can help people with their addictions.
- Background of the story: Include an explanation of why you chose this topic.
- Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
- Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
- Strong argument 2: ex. X amount of people started drinking by their mid-teens.
- Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
- Concluding statement: I have researched if alcoholism is a disease and found out that…
- Recommendations: Ways and actions for preventing alcohol use.
Writing a Case Study Draft
After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:
- Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
- In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
- Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
- Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
- At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.
Use Data to Illustrate Key Points in Your Case Study
Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :
With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.
Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.
Finalizing the Draft: Checklist
After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:
- Check that you follow the correct case study format, also in regards to text formatting.
- Check that your work is consistent with its referencing and citation style.
- Micro-editing — check for grammar and spelling issues.
- Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?
Problems to avoid:
- Overgeneralization – Do not go into further research that deviates from the main problem.
- Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
- Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.
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How to Create a Title Page and Cite a Case Study
Let's see how to create an awesome title page.
Your title page depends on the prescribed citation format. The title page should include:
- A title that attracts some attention and describes your study
- The title should have the words “case study” in it
- The title should range between 5-9 words in length
- Your name and contact information
- Your finished paper should be only 500 to 1,500 words in length. With this type of assignment, write effectively and avoid fluff.
Here is a template for the APA and MLA format title page:
There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.
Citation Example in MLA Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.
Case Study Examples
To give you an idea of a professional case study example, we gathered and linked some below.
Eastman Kodak Case Study
Case Study Example: Audi Trains Mexican Autoworkers in Germany
To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .
Get Help Form Qualified Writers
Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.
Don't Know Where to Start?
Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. Request essay writing, editing, or proofreading assistance from our writing service.
How To Write A Case Study [Template plus 20+ Examples]
In an era where every niche seems completely saturated, learning how to write a case study is one of the most important time investments you can make in your business.
That’s because case studies help you present a compelling story of success to bottom-of–funnel decision makers. Do it right, and a solid case study can greatly increase your chances of closing new deals.
A 2023 study from the Content Marketing Institute found that 36% of B2B marketers consider case studies to be effective tools for converting prospects into customers.
In this article, I’ll show you step-by-step exactly how to write a case study that makes an impact. Along the way, I’ll highlight several stellar case studies that illustrate how to do it right.
What you will learn
- What a case study is and what it's not.
- How an effective case study can help establish you as an expert and land more clients.
- How to choose the right topic for your case study, taking into account client successes and broad appeal in your customer's industry.
- The essential parts of a good case study and how to write each one.
- Style and formatting points that will make your case study stand out for readers to understand.
- 4 tips for conducting an effective client interview.
- 6 real-life case studies that you can use as examples for creating your own customer stories.
What is a case study?
A case study is a detailed story about how your products or services helped a client overcome a challenge or meet a goal. Its main purpose is to prove to potential customers that you understand their problems and have the experience and expertise to help solve them.
But, even though a case study can help you attract and win customers, it's not just an advertisement for your offerings.
In truth, your company shouldn’t even be the main focus of a good case study.
Instead, a winning case study follows a successful business transformation from beginning to end and shows how you made it all possible for your client.
An example of a case study that conveys a strong customer story is the deep dive we did into how ClickUp used SurferSEO to boost their blog traffic by 85% in a year.
Why you should write a case study
The most obvious reason why you should write a case study is that it's a great way to show potential customers how others in their position have benefited from your product or service.
Here are a few of the key benefits of writing a case study, all of which can help you turn readers into customers.
A well-written case study shows clearly how your company solved a complex problem or helped a particular customer make improvements using your solution.
This is the sort of expertise other potential clients will look for when they run into the same sort of issues.
For instance, one of CrowdStrike's case studies shows how they helped Vijilan scale its logging capacity so they could stop turning away business.
This positions CrowdStrike as experts in helping deal with log management issues.
Other companies dealing with their own logging problems will definitely find this to be a compelling story. And you can bet CrowdStrike will be on their short list of potential solution providers after reading this case study.
Educates potential customers
You might have the best product on the market, but it won't do you any good if potential clients don't understand how it might help them.
A case study breaks down those barriers by showing real-life examples of your product in action, helping other customers solve their problems.
A good example is the Trello case study library .
Each story gives detailed examples showing how the customer uses Trello and includes actual screenshots from their workflows.
Here is an interesting snapshot from the BurgerFi example.
Here, you get a glimpse of a live Trello board that BurgerFi uses to manage their marketing assets.
By showing how existing clients use your product, you make it a lot easier for future customers to imagine how it might work for their needs, too.
A strong case study is a valuable piece of content that provides insights and can help companies make decisions.
Many of them would be happy to give you their contact information in exchange for the chance to read about potential solutions to their problems.
That combination of valuable content and a hungry market makes case studies great tools for lead generation.
You can either gate part of your case study and leave the rest of it public, or require an email address and other contact information in order to download the full study.
That's the approach Pulsara took in detailing how their telehealth communication platform helped EvergreenHealth improve efficiency:
The names and addresses you collect with this approach will be about as warm as you could ever hope for since they probably have the same sort of problems you solved in your case study.
Along the same lines, case studies can be extremely effective in upselling or cross-selling other products to the decision-makers who read them.
And they are great tools for persuading a client to make a purchase with you.
Indeed, a great case study can often be the "final straw" that lands you a client considering your services.
A 2023 survey by Uplift Content , for example, found that 39% of SaaS marketers ranked case studies as being very effective for increasing sales.
That made it their #1 tactic for the second year in a row.
Potential clients want to know that they can trust you to handle their business with care and to deliver on your promises.
A case study is the perfect vehicle to show that you can do just that.
Take advantage of that opportunity to present statistics, client testimonials, graphics, and any other proof that you can get results.
For example, in their case study about helping a law firm uncover critical data for a tricky case, Kroll shows us just how much they were able to cut through the noise:
Any law firm staring at its own pile of documents to search through would love to have that haystack reduced by a factor of 32.5x, too.
And Sodexo makes good use of customer testimonials in their case studies, like this quote from the procurement lead for a Montana mining company.
Having existing customers tell the world that they count on you is powerful free advertising and builds trust with your readers. That can help transform them into customers down the road.
Provides social proof
You can also use your case study to show that your product or service works in a specific industry.
Real-world examples of customer success stories position you as someone their peers and competitors can turn to, too.
For instance, Stericycle details how they helped seven children's hospitals get a handle on their "sharps" management:
They also include glowing quotes from hospital leaders in the same study.
Other hospitals looking for help in disposing of their hazardous waste will know right away after reading this study that Stericycle understands their needs.
This is the type of social proof that can really help establish you as a go-to solution for the industries you serve.
How to choose a subject for your case study
In order to get the most bang for your buck from your case study, you need to make sure you pick a topic that resonates with your target audience. And one that can make your solution look its best.
Below are 4 ways to select the best subject for your case study.
1. Choose a popular topic
Make sure the topic you tackle in your case study is one that most of your potential clients are searching for.
You may be tempted to highlight an unusual project that you find especially interesting. But that usually won't have the same sort of selling power as a topic with more broad appeal.
For instance, Aruba Networks has helped colleges and universities with all sorts of networking projects. Some of those involve really fascinating edge cases like research labs, esports arenas, and other innovative solutions.
But what most schools are looking for in a network upgrade is improving connectivity across campus while enhancing security and saving money.
Those are exactly the outcomes Aruba focuses on in its Doane University case study .
Remember that your case study is likely to be read by decision-makers at the bottom of the sales funnel who are ready to buy.
Your content needs to resonate with them and address the questions they want answered in order to make their decision.
Aruba tackles their customers' concerns head-on throughout the Doane study, as you can see from their section headings:
- "Realizing a hyper-connected vision"
- "10X throughput eliminates academic barriers"
- "More secure with less effort"
- "Greener and more resilient at better insurance rates"
College administrators can see at a glance that Aruba understands their needs and has helped other institutions with similar problems.
2. Consider relevance and attractiveness
Although you want to choose a popular subject for your case study (as discussed above), it's also important to make sure it's relevant to your target audience.
For instance, if you provide design services, a one-off project you did to help a local company set up its website might have taught you a lot. But most of your potential readers will be much more interested in reading about how your designs helped that client improve brand perception.
It’s also best to choose a situation where your product or service is used in a way that you expect most potential users to adopt.
For example, Allegion's Mount Holyoke case study (PDF) details how one campus used their products to move to contactless and mobile entry systems.
Students today demand more control over their physical security than ever before. And the administrative overhead of managing thousands of doors and physical keys on a college campus is enormous.
As a result, most schools are interested in using technology to enable their students and reduce staffing costs.
Allegion hits those points dead-on with this case study.
An added benefit of choosing a topic with broad appeal among your target client base is that you can use the content in your normal distribution channels.
For example, you can publish all or part of it as a blog post, include it in your newsletter, or use it as the basis for a YouTube video. Wherever your audience is, that's probably a good place to promote your case study.
3. Identify a 5 star use case
A case study is like a sales executive for your company.
It needs to show your product or service in the best possible light and highlight its features and benefits while distinguishing it from other products.
Choose a client example that really makes your solution look like a superstar and showcases its most outstanding attributes.
You should also avoid showing your product or service being used in a novel or completely innovative way. While that can provide some solid insight, you risk alienating your typical client who needs to know that you can solve their specific problem.
Instead, your case study should demonstrate how your solution took on a common industry problem and delivered stellar results.
A great example is Beckman Coulter's case study that details their work with Alverno Labs.
The objective was to reduce the time it took Alverno to deliver lab test results while reducing operating costs, which are common goals for many testing labs.
The case study presents a detailed description of how Beckman Coulter implemented a continuous improvement process for Alverno. They enhance the discussion with several meaty visuals like this project roadmap:
They also include plenty of tangible data to prove their success.
And of course, include direct client testimonials:
From top to bottom, this case study proves that Beckman Coulter understands their customers business needs and can offer top-notch solutions.
4. Find a satisfied customer
You're going to need input from your client in order to build the most complete and accurate case study that you can.
So when you're trying to choose a customer story to use, look for a client who is happy to share their positive experience working with you.
Try to find one who seems genuinely eager to talk so that they will be timely with their responses to your questions.
If you have a customer who is willing to sit down for an actual interview with you, they're a great candidate. You'll get answers quickly, and the client is obviously comfortable enough with your relationship to talk with you directly.
A good example that focuses on a satisfied client comes from Aerofloat, an Australian wastewater treatment company.
In their Norco Food Case Study , Aerofloat reports that Norco hired them for additional projects as a result of their successful prior engagement:
It's always good to show prospective clients that your existing customers stick with you.
So try to pick a case study done in collaboration with a current client, not one from the past.
Aerofloat also highlights their ongoing relationship with Norco by also including them in the customer list on their About page:
How to write a case study
Now that we’ve covered the benefits of writing a case study and figured out how to pick the best topic for your situation, it’s time to get down to the business of writing.
Below is a rundown of the sections that make up the structure of a typical case study. For each piece, I’ll show you what types of content you should include and give you an example of a study that does it right.
Here are 8 tips to writing a case study.
1. Attention grabbing title
The title of your case study needs to grab potential readers attention and convince them that this is a valuable piece of content.
Make your title catchy, concise, and descriptive, just like you would for a good blog post. But you also need to make sure you give your readers a clear idea of what the case study is about.
Offer them at least a hint of the type of results you were able to deliver, too.
It’s a good idea to use numbers here – the higher, the better. It's especially effective if you can show how quickly you got results and how much money your client saved or made as a result of working with you.
Our ClickUp case study that I mentioned earlier is a good example. The full title is
SurferSEO Helps ClickUp Publish 150+ Articles And Achieve Blog Traffic Growth of 85% in 12 Months.
Here are some other case studies that make effective use of numbers in their titles:
- Healthcare Administrative Partners Increases Online Patient Payments by 20% in Two Months
- Case Study: Taylor Kotwa, Sprinter, Increases FTP 7% in 4 months
- Case Study: Lakeview Farms Reduced Downtime by 36% in 6 Months
- CASELY case study: Improved first response time by 10x while experiencing 16,954% growth
This type of headline gives potential clients a sense that you will work with urgency to improve their bottom-line results.
2. Hook readers in your introduction
The introduction of your case study should set the stage for the comprehensive narrative that follows.
Give a brief description of the problem for context and quickly introduce the customer's story. Touch on the results you helped them achieve, but don't go overboard on details.
Overall, the introduction should give your reader just enough information to keep them engaged and ready to move into the heart of the case study.
It should also establish that they're in the right place and that you are the right person to be telling this story.
This case study about the cybersecurity program at Investors Bank includes a solid example of an effective introduction:
3. Highlight the challenge
This section should clearly outline the problem or challenge that your customer is facing.
Help your readers understand why a solution was necessary, and why that specific pain point was bothering the client.
And, since this is the entire motivation for the project in the first place, don't skimp on details.
For instance, one of Verkada's case studies explains why maintaining security cameras is a huge challenge for Crystal Mountain Resort in Washington state. They start off with a direct quote from the resort's IT director:
The elevation tops out at a little over 7,000 feet, so the weather conditions can get extreme. We needed durable cameras capable of handling everything from snowstorms to 100 MPH winds.
That makes it crystal clear what sort of problem Crystal Mountain was facing.
The case study then adds more detail with separate subsections about hardware durability, image quality, and cumbersome footage retrieval.
By the time they finish reading this section, your readers should have no doubt about what the problem is and why a solution is needed.
4. Solve their problem
The solution section is one of the most important parts of a case study.
This is your chance to describe how your product or service provided a solution to the problem or challenge your client was having.
It's where you can really start to make a connection with potential new clients by showing them that you understand the issue at hand.
First, provide some details about how you analyzed the situation. The Kroll case study on handling critical legal data mentioned earlier does a great job of this with bullet points describing their research process.
This type of analysis helps build confidence that you take a thorough approach to your engagements and are looking out for your clients best interests.
Now you can move on to describe the solution you and your client chose based on your investigation.
In their legal case study, Kroll determined that the best solution involved digitizing thousands of paper documents and using AI to analyze more than a million documents.
Kroll describes in detail how they used their RelativityOne system to achieve those goals:
This level of detail helps prospective customers better understand the root cause of their problems and positions you as the right company to solve them.
5. Showcase your results
The results section is all about proving that you can actually deliver on the promise of your proposed solution. Go heavy on the details here, too, and make sure your readers understand the results you achieved.
Wherever possible, use specific numbers and data points to show exactly how effective your solution was for your client.
A good example is this BetterBricks case study showing how they helped an aerospace company slash energy costs.
They distilled their bottom line results into a simple table:
The text of the study then goes into more detail about what these numbers mean, but this quick graphic lets readers know right away the scope of the results achieved.
Here is a sampling of BetterBrick’s more detailed explanation of their results in this case:
This is your place to really crow about the success you achieved with your client, so make it as obvious as possible just how impactful you were.
6. Use multimedia well
One way to make a lasting impression on potential clients is to include relevant visuals throughout your case study.
Graphs, screenshots, and product photos help break up the text and make your study more engaging overall.
But they can also add details to your story and make a memorable visual impact beyond what mere words can accomplish.
We got a taste of that with the table of results in the BetterBricks example above, but that's just the start.
Inrix is a good example of a company that loads up its case studies with insightful and engaging media to tell a better story.
For instance, in their breakdown of a collaboration with the Pennsylvania Department of Transportation (DOT), Inrix uses charts, tables, and graphs throughout.
One innovative example is this diagram about crash distances:
This really brings the idea to life in a way that words alone can't, and it's likely to stick with readers long after they've clicked off the case study.
Other types of media that companies use to good effect in their case studies include pictures of key client stakeholders, interactive charts, tables, and simple graphs.
You can see in this high-level overview that Inrix includes most of these in their Pennsylvania DOT case study:
You can even use video to demonstrate your solution or to share a client testimonial.
If possible, include direct quotes from your client to add authenticity to the case study.
This will show potential customers that you and your existing client have a good relationship and that they value your work.
It’s pretty compelling stuff to have a ringing endorsement like this one from an EnergyCAP case study , to show your readers:
You can place customer quotes throughout the case study to highlight important points, and you should definitely try to include at least one that shows overall customer satisfaction.
Chances are you have some of these quotes already in the form of testimonials or as part of the customer interview you conducted in preparing for your case study (more on that later).
You can use those quotes here if they fit the context of your case study.
That will save time and red tape for both you and your client since they'll be reviewing your final case study before it goes live anyway.
The conclusion should summarize the key points of the case study and reinforce the success of the solution. It could also include a call to action, encouraging readers to try your product or service or to get in touch for more information.
You might also include information about future plans with the client to reinforce the idea that your relationship is strong and ongoing.
That's the approach that Gravitate Design used in their case study about helping GoBeyond with their bounce rates and time on page:
Like the introduction, the conclusion section of a case study should be short and sweet, giving just enough detail to make the reader want to hear more from you.
Checklist for case studies
Beyond the story that you want to tell in your case study, you also need to pay attention to several other factors. Indeed, the layout and format of your study can have a big impact on how effective it is at keeping your readers engaged and delivering your message.
Here is a quick checklist for creating case studies.
Break up the text with headings and subheadings
Big blocks of text can be intimidating and make it tough for your audience to stay on track.
In contrast, a case study with clear headings and subheadings throughout breaks up the story and gives readers visual clues about what's coming.
This also makes the case study easier for readers to scan and helps you keep each section focused on a single idea.
Use bullet points for lists or key points
Along the same lines, bullet points let you present important information in small bits that are easy for readers to digest.
Some of the best uses of bullet points include:
- A series of facts or tips
- A list of product features or benefits
- A quick summary of results
- Steps in a how-to procedure
- A rundown of multiple statistics
For these bite-sized hunks of detail, bullets often make for a much cleaner and readable list than jamming all the information into a single paragraph.
Bullet point lists also make great quick references for readers to come back to later.
Highlight key points with bold or italic text
Bold and italic text draws the reader’s eyes to the words you highlight, which lets you really drive home key ideas in your case study.
You can use this technique to introduce new terms, place emphasis on a sentence, and showcase important parts of your approach or results.
Like bullet points, bold and italic text also give readers a visual anchor for reference as they’re working through your document.
Make paragraphs short and to-the-point
Aim for 3-4 sentences per paragraph to keep the text readable and engaging. Each paragraph should focus on one main idea to support the subject of the section it’s in.
Using short paragraphs tells readers at a glance that there are break points throughout your case study and helps keep them engaged.
Keep consistent length across the case study
Throughout all parts of your case study, try to cover your main points in detail without overwhelming the reader.
Your potential clients are there to find a possible solution to their problems, not to read a novel.
Give them an inviting document structure and then lead them through each section with clear explanations and no fluff.
Adjust the length based on the complexity of the subject
The flip side of the tip above about keeping your case study tight and focused is that you need to make sure you cover your topic in detail.
Very complex topics will require more explanation and longer overall case studies than simpler subjects.
For example, a case study about paving a church parking lot might be pretty short.
But a story about implementing a comprehensive information security program for a state government will likely be much longer and more detailed.
Include a summary with some takeaways
At the end of your case study, summarize the key takeaways and results to reinforce the message you’re trying to get across.
Briefly recap the problem your client was facing, the solution you came up with, and the results you achieved. Think of this as an executive summary that gives business leaders the TL;DR version of your customer’s success story.
Content Snare includes an eye-catching summary in the case study detailing their efforts to grow their email list:
The overall goal is to leave potential clients with a good last impression and invite them to contact you with questions.
Use visuals to break up text and illustrate points
As we saw in the "How to write a case study" section above, graphs, charts, or images can make your case study more engaging and help illustrate key ideas or results. They also add visual variety and help break up the monotony of text-heavy studies.
Use these types of visuals to help keep your readers interested and make your story more complete.
Below is a high-level view of a portion of Advanced HPC’s Philips case study , which does a great job of incorporating the points in this section. It pulls together all the visual elements to create a very appealing reader experience.
4 tips to create an effective case study
You’re going to need your customer’s input in order to craft the most effective case study possible. It’s their story, after all, and they’re the ones who know what it was like to work with you throughout the process.
They also hold key details that you probably don’t know.
So, once you have their permission to write about the project, you’ll need to talk to them about the specifics. But you also want to respect their time.
Here are 4 tips on how to conduct an interview for your case study.
Prepare questions in advance
Know what information you need and prepare questions to pull that information from your client.
Doing this in advance will help you formulate the questions and sequence them properly to avoid bias and wasting time.
Have a few follow-up or emergency questions ready, too, in case you run into a dead end.
Record the interview
With your client’s permission, record the interview to ensure accuracy and so you can come back to listen to important points again.
This helps you avoid bothering your clients with follow-up questions and also gives you more freedom to let the interview evolve in a natural conversational manner.
Make the interviewee comfortable
Explain the interview process to your client, why you're asking them to talk, and how the information will be used. Remember that you are the one who “needs” the case study, not them.
So you go the extra mile to ensure that your guest is as comfortable as possible.
That also means being flexible with the format of your interview.
If your client doesn’t have time for calls, offer to trade voice notes. Or give them a shared Google document for trading questions and answers.
And if you do end up conducting a live interview, agree to meet at a time that’s best for them.
No matter how you end up conducting your interview, make it clear that your client will be able to review the final version before you make it live.
Give them veto power over any of the information you put together.
Ask open-ended questions
Even though you’ll start out with a series of questions you need answered, don’t limit yourself to those. Instead, encourage your interviewee to share their story in their own words.
Leave some room to ask open-ended questions and let the conversation evolve naturally.
Here are a few examples of the types of questions for discussion:
- What would you do differently if you were starting this project again?
- What do you think about XYZ emerging technology in relation to your industry's challenges?
- What sorts of other projects do you think Acme's solution might help with?
- How do your company's day-to-day operations and needs from how the relevant theories describe the industry?
Especially if you’re recording the interview, as suggested above, you can go back later and put things in a logical order.
Once you have all of the raw material, then you can curate the information and edit it to come up with your final product.
6 case study examples to follow
Now that you know what makes a great case study and how to write one, let's finish up with a few more top-notch business case study examples.
Each of the case studies below hits many of the points in this article, but they all take a different approach. Use them for inspiration or when you need a little refresher on how to write a case study.
This case study provides a detailed account of how Monograph, a B2B SaaS company, improved its marketing projects and reporting using Databox.
It's a pretty straightforward example of the best practices we've discussed in this article, with an introduction followed by background information on the company (Monograph) and the challenges they faced with manual tracking of each data point.
It describes the solution that Databox helped put in place and then shows clear evidence of the results their customer achieved:
Case studies don't come much more textbook than this one, which makes it a great example to follow.
Growth Design on Airbnb
Growth Design takes a totally unique approach to case studies, each one is an online comic book!
Read through their case study about Airbnb , though, and you'll see that it meets all the criteria for a complete case study even if the setup is a little different than most.
Here is a look at the landing page for this beauty of a study.
The author starts out with a problem: the need to book a place to stay in a foreign country in a hurry. So he heads to Airbnb but ends up overwhelmed by choices and bounces to Google Maps to make his reservation.
He concludes that Airbnb was not the full solution for him in this case and suggests several places they could make improvements.
It's a pretty neat dive into a well-known user experience, and it's also a great lesson in how to use visuals to keep your readers engaged in your case study.
This case study about how Grubhub used Webflow to build a viral marketing campaign hits you with stunning results right off the bat.
From there, the study tells the full story of how they achieved these results. Even though the author doesn't explicitly break out the problem, solution, and results sections, she still takes the reader through that journey.
It's a concise but complete story broken up by a few choice graphics.
This case study dives into how Employment Hero uses Slack to keep their remote employees engaged and productive as the company grows.
It details how Employee Hero continuously reevaluates its app usage to identify possible solutions to issues that arise and how Slack consistently helps meet the challenges.
This case study is a great example of picking a use case that is relevant to most of Slack's user base -- improving communication and productivity among remote employees.
Slack also makes effective use of quotes from the decision makers at Employment Hero.
We already talked about our ClickUp case study a little earlier in this article, but it's worth a deeper look as an example to help guide your writing.
As you would expect, this case study hits main points we've covered here: problem statement, solution, and results.
But there are a couple of "extras" that make this one stand out.
For starters, it doesn't just present a single solution. It presents three , each one addressing a different aspect of ClickUp's objectives and each one showcasing a different Surfer feature set.
For example, solution #1 describes how ClickUp improved their on-page SEO with the help of Surfer’s Content Editor .
This case study also provides a high-level view of ClickUp’s project management processes and describes how they incorporated Surfer into their content workflows.
It’s a really instructive example of how you can use a case study to help prospective clients envision how your product might fit their situation.
This one isn't a single case study at all but a library full of case studies designed to help potential clients understand how Zoom can benefit them.
Here you'll find stories about how very recognizable organizations like Capital One, Vox Media, and the University of Miami are using Zoom to boost connectivity and productivity among remote workers.
There are plenty of good examples here that you can consult when you get stuck writing your own case study.
And the entire library is a great example of using case studies to demonstrate expertise with the help of social proof:
The Zoom case study library also makes liberal use of video, which might give you some good ideas about how you can, too.
- Case studies are one of the best ways to generate leads and convert readers into customers.
- By showcasing the success you've had helping previous customers, case studies position you as an expert in your field.
- Good case studies can be the final push businesses need in their decision making process to buy your products or services.
- Pick a use case for your study that has broad appeal in your industry and that showcases your products and services in the best light possible.
- Effective case studies follow a predictable format: introduction, problem statement, solution, results, and conclusion.
- Make your case studies as readable as possible by including visual elements like graphs and images, and by breaking up the text into smaller sections, subsections, and concise paragraphs.
- Be as thorough and accurate as possible by conducting client interviews to gather background information for your case studies.
- Follow top-notch case studies for inspiration and ideas about how to make your own case studies as good as possible.
A well-written case study shines a light on your products and services like nothing else and helps position you as an expert in your field.
By showing that you understand their problems and have helped others overcome similar issues, you can prove to prospective clients that you are well-suited to help them, too.
Use the step-by-step instructions in this article to craft a case study that helps you and your company stand out from the competition.
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