How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers.



Save time creating blog posts with these free templates.

Computer showing marketers how to write a blog post step by step to start a successful blog website

Updated: 01/31/24

Published: 01/31/24

→ Download Now: 6 Free Blog Post Templates

Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet.

If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over. Not only can you create an SEO-friendly blog , but I’ll cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts.

What is a blog post?

How to start a blog, writing your first blog post, what makes a good blog post, blog post examples, how to write a blog post.

Let's get started with an important question.

Blogging may mean different things depending on your niche — so let’s begin with this definition.

A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But in order to begin making posts for a blog — you have to learn how to start one, first. Let’s dive in.

  • Understand your audience.
  • Check out your competition.
  • Determine what topics you'll cover.
  • Identify your unique angle.
  • Name your blog.
  • Create your blog domain.
  • Choose a CMS and set up your blog.
  • Customize the look of your blog.
  • Write your first blog post.

1. Understand your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience. To do so, take the following steps.

Ask yourself exploratory questions.

To discover your audience, ask questions like: Who are they? Are they like me, or do I know someone like them? What do they want to know about? What will resonate with them?

Jot down your notes in a notepad or a document. This is the time to brainstorm audience attributes from scratch, no matter how out of left field they may feel. You should also think about your audience's age, background, goals, and challenges at this stage.

how to write a blog post youtube

6 Free Blog Post Templates

  • "How-to" Post
  • "What is" Post
  • Listicle Post

You're all set!

Click this link to access this resource at any time.

Carry out market research.

Doing market research sounds like a big task, but in truth, it can be as simple as accessing a social media platform and browsing user and blog profiles that match with your potential audience.

Use market research tools to begin uncovering more specific information about your audience — or to confirm a hunch or a piece of information you already knew. For instance, if you wanted to create a blog about work-from-home hacks, you can make the reasonable assumption that your audience will be mostly Gen Zers and Millennials. But it’s important to confirm this information through research.

Create formal buyer personas.

Once you’ve brainstormed and carried out market research, it’s time to create formal buyer personas . It’s important because what you know about your buyer personas and their interests will inform the brainstorming process for blog posts.

"Buyer personas aren’t just for direct marketing. They can be a handy way to keep a human in mind while you’re writing. If you’ve got other marketing or sales teams handy, coordinate your personas," says Curtis del Principe, user acquisition manager at HubSpot. "Chances are that your existing customers are exactly the kind of people you want to attract with your writing in the first place. Your sales and service teams can also have great insight into these people’s needs and pain points."

For instance, if your readers are Millennials looking to start a business, you probably don't need to provide them with information about getting started on social media — most of them already have that down.

You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants and needs.

Don't have buyer personas in place for your business? Here are a few resources to help you get started:

  • Create Buyer Personas for Your Business [Free Template]
  • Guide: How to Create Detailed Buyer Personas for Your Business
  • [Free Tool] Make My Persona: Buyer Persona Generator

2. Check out your competition.

What better way to draw inspiration than to look at your well-established competition?

It’s worth taking a look at popular, highly reviewed blogs because their strategy and execution is what got them to grow in credibility. The purpose of doing this isn’t to copy these elements, but to gain better insight into what readers appreciate in a quality blog.

When you find a competitor’s blog, take the following steps:

Determine whether they’re actually a direct competitor.

A blog’s audience, niche, and specific slant determine whether they're actually your competitor. But the most important of these is their audience. If they serve a completely different public than you, then they’re likely not a competitor. That is why it’s important to define your buyer personas before taking other steps in the blog creation process.

Look at the blog’s branding, color palette, and theme.

Once you determine that they’re your competitor, it’s time to take note of their techniques so that you can capture a similar readership. Colors and themes play a huge role in whether you seem like part of a niche — for instance, a blog about eco-friendly products should likely use earthy tones instead of bright, unnatural colors such as neon yellow or pink.

Analyze the tone and writing style of the competition.

Take note of your competition’s copywriting. Is it something you feel like you can successfully emulate? Does it ring true to the type of blog you’d like to create? What do readers most respond to? For most, creating a tech blog might be an excellent idea, but if journalistic, review-based writing doesn’t work for you, then that might not be a good fit. Be aware of what you can feasibly execute or hire freelance writers.

3. Determine what topics you’ll cover.

Before you write anything, pick a topic you’d like to write about. The topic can be pretty general to start as you find your desired niche in blogging .

Here are some ways to choose topics to cover.

Find out which topics your competitors often cover.

One easy way to choose topics for your blog is to simply learn what other blogs are writing about. After you determine your competitors, go through their archive and category pages, and try to find out which topics they most often publish content about. From there, you can create a tentative list to explore further. You might find, for instance, that a competitor only covers surface-level information about a subject. In your blog, you can dive more deeply and offer more value to readers.

Choose topics you understand well.

No matter what type of blog you start, you want to ensure you know the topic well enough to write authoritatively about it. Rather than choosing a topic you’ll need to research as you write, think about those that come most naturally to you. What has your professional experience been like so far? What are your hobbies? What did you study in college? These can all give rise to potential topics you can cover in depth.

Ensure the topics are relevant to your readership.

You may find that you hold deep expertise in various topics, but how relevant are they to the audience you understood back in step one?

Del Principe suggests checking in with sales and service teams as well. "What kinds of things do they wish customers already knew? What kinds of questions do they get asked a thousand times? What kind of objections come up from potential customers, and how do they address them?"

If you’re not serving their needs, then you’d be shouting into a void — or, worse, attracting the wrong readership. For that reason, after identifying the topics you can feasibly write about, ask yourself whether those are subjects your audience would like to explore.

Do preliminary keyword research.

Keyword research is the process of searching for topics using a keyword research tool , then determining whether there is demand by looking at each topic’s (or keyword’s) search volume. If you found the perfect topics that are the perfect cross between your expertise and your reader’s needs, you’ve struck gold — but the gold will have no value unless people are searching for those terms. Only then can you capture the audience that is waiting out there.

4. Identify your unique angle.

What perspective do you bring that makes you stand out from the crowd? This is key to determining the trajectory of your blog’s future, and there are many avenues to choose in the process.

Here’s how you can find your unique selling proposition in crowded blogging niches:

Write a professional and personal bio.

Knowing your own history and experience is essential to determine your unique slant. To get started, write a professional bio that explains, at length, who you are and which experiences most inform your blogging efforts. While I could write a lengthy exposition about my childhood, that history isn’t essential unless I’m launching a blog about raising children.

What unique experience makes you a trusted expert or thought leader on the topic? You can use your answers to that question to find your angle. Use this information to populate your “About me” page on your blog and share more about yourself.

Determine the special problem you will solve for readers.

Your readers won’t trust you or return to you unless you actively help them solve a problem. As you try to find your angle, think about ways you can help your audience surmount challenges typically associated with the topics you’ve chosen for your blog. For instance, if you’re creating a blog about sustainability, then you might help readers learn how they can compost organic materials in their home.

Choose an editorial approach.

Will you share your opinions on trending debates? Teach your readers how to do something? Compare or share original research? The editorial approach you choose will in part be informed by the topics you cover on your blog and the problems you’re helping your readers solve. If your blog is about marketing trends and your goal is to keep marketers up-to-date on the latest changes, then your editorial approach should be journalistic in nature. This is only one example of how to choose a technique.

5. Name your blog.

This is your opportunity to get creative and make a name that gives readers an idea of what to expect from your blog. Some tips on how to choose your blog name include:

Keep your blog name easy to say and spell.

No need to get complicated at all with your name, though it might be tempting, since there are so many blogs out there. While choosing a unique name is essential, it’s also important to choose one that is easy to memorize for readers. It should also be simple to remember as an URL (which will come into play in the next step).

Link your blog name to your brand message.

The more related your blog’s name is to the topics you cover, the better. For instance, DIY MFA is all about writers doing their own Master of Fine Arts in writing at home. The brand’s message is all about delving deep into one’s writing practice without needing a formal degree. Try to do something similar for your own blog name: Alluding to your blog’s message, value proposition, and covered topics in one sweep.

Consider what your target audience is looking for.

Your blog name should tie directly into what your readers want to achieve, learn, or solve. DIY MFA is about writers who don’t have the money for graduate school, but who still want to develop their writing skills. The HubSpot Marketing blog is — you guessed it — about marketing trends and tips.

It’s okay if your blog name feels “too straightforward.” Straightforward names accurately communicate what you’re about and effectively attract the right audience.

If you still need more assistance, try using a blog name generator . One last tip: Make sure the name you come up with isn’t already taken, as it could lessen your visibility and confuse readers looking for your content.

6. Create your blog domain.

A domain is a part of the web address nomenclature someone would use to find your website or a page of your website online.

Your blog‘s domain will look like this: The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.

Want to create a subdomain for your blog? If you already own a cooking business at, you might create a blog that looks like this: In other words, your blog's subdomain will live in its own section of

Some CMS platforms offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like this: However, to create a subdomain that belongs to your company website, register the subdomain with a website host .

Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month when you commit to a 36-month term.

Pro Tip: You can connect your custom domain to free hosting with HubSpot’s free CMS or in premium editions of CMS Hub. This includes access to built-in security features and a content delivery network.

Here are five other popular web hosting services to choose from:

7. Choose a CMS and set up your blog.

A CMS (content management system) is a software application that allows users to build and maintain a website without having to code it from scratch. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).

HubSpot customers host web content via CMS Hub . Another popular option is a self-hosted WordPress website on a hosting site such as WP Engine . Whether you create a domain or a subdomain to start your blog , you'll need to choose a web hosting service after you pick a CMS.

Pro Tip: You can get started for free with HubSpot’s free blog maker . Our free CMS offers everything you need to get started– including hosting, a visual editor, and hundreds of free and paid themes to choose from.

Screenshot 2024-01-22 at 3.10.53 PM

Start using HubSpot's Free Blog Making tool to publish blog posts.  

8. customize the look of your blog..

Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.

For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing your blog.

we are wildness blog appearance

Image Source

If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:

  • Logo : This can be your business‘s name and logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
  • “About” Page : You might already have an “About” blurb describing yourself or your business. Your blog‘s "About" section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company's goals.

9. Write your first blog post.

Once you have your blog set up, the only thing missing is the content. While the design and layout are fun and functionally necessary, it's the content that will draw your readers in and keep them coming back. So how do you actually go about writing one of these engaging and informational pieces?

You’ve got the technical and practical tidbits down — now it’s time to write your very first blog post. And nope, this isn’t the space to introduce yourself and your new blog (i.e. “Welcome to my blog! This is the topic I’ll be covering. Here are my social media handles. Will you please follow?”).

Start with “low-hanging fruit,” writing about a highly specific topic that serves a small segment of your target audience.

That seems unintuitive, right? If more people are searching for a term or a topic, that should mean more readers for you.

But that’s not true. If you choose a general and highly searched topic that’s been covered by major competitors or more established brands, it’s unlikely that your post will rank on the first page of search engine results pages (SERPs). Give your newly born blog a chance by choosing a topic that few bloggers have written about.

Let’s walk through this process.

1. Choose a topic you’re passionate and knowledgeable about.

Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you're a company that sells a CRM for small-to-enterprise businesses , your post might be about the importance of using a single software to keep your marketing, sales, and service teams aligned.

Pro tip : You may not want to jump into a “how-to” article for your first blog post.

Your credibility hasn’t been established yet. Before teaching others how to do something, you’ll first want to show that you’re a leader in your field and an authoritative source.

For instance, if you‘re a plumber writing your first post, you won’t yet write a post titled “How to Replace the Piping System in your Bathroom.” First, you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer's house.

Here are four other types of blog posts you could start with:

  • List (“Listicle”) : 5 ways to fix a leaky faucet
  • Curated Collection : 10 faucet and sink brands to consider today
  • SlideShare Presentation : 5 types of faucets to replace your old one (with pictures)
  • News Piece : New study shows X% of people don't replace their faucet frequently enough

If you're having trouble coming up with topic ideas, a good topic brainstorming session should help. In the post I’ve linked, my colleague walks you through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, you would “iterate off old topics to come up with unique and compelling new topics.”

This can be done by:

  • Changing the topic scope
  • Adjusting your time frame
  • Choosing a new audience
  • Taking a positive/negative approach
  • Introducing a new format

And if you’re still stuck, let’s take a look at some first blog post idea examples.

First Blog Post Ideas

The difference between [niche topic] and [niche topic], explained by a [niche expert].

  • The Difference Between SEM and SEO, Explained by a Marketing Expert
  • The Difference Between Sedans and Coupes, Explained by a Car Mechanic
  • The Difference Between Baking and Broiling, Explained by a Professional Baker

The 10 Best and Worst [Niche Tools] for [Niche Activity]

  • The 10 Best and Worst Writing Software for Fiction Writing
  • The 10 Best and Worst CRMs for Nurturing Prospects
  • The 10 Best and Worst Family Cars for Cross-Country Roadtrips

8 [Niche Activity] Common Mistakes (+ Ways to Fix Them)

  • 8 Non-Fiction Writing Common Mistakes (+ Ways to Fix Them)
  • 8 Salmon Broiling Common Mistakes (+ Ways to Fix Them)
  • 8 Car Maintenance Common Mistakes (+ Ways to Fix Them)

9 Proven Tips for [Niche Activity]

  • 9 Proven Tips for Checking Plumbing Problems under Your Kitchen Sink
  • 9 Proven Tips for Writing a Non-Fiction Bestseller
  • 9 Proven Tips for Doing DIY Car Maintenance

Why We/I Switched from [Niche Tool] to [Niche Tool] (Comparison)

  • Why We Switched from Pipedrive to HubSpot (Comparison)
  • Why I Switched from Microsoft Word to Scrivener (Comparison)
  • Why We Switched from iMacs to Surface Studio (Comparison)

[Niche Tool] vs [Niche Tool]: Which [Tool] is Best for You?

  • Zendesk vs Freshcaller: Which Call Software is Best for You?
  • Air Fryer vs Convection Oven: Which One is Best for You?
  • Mazda Miata vs Toyota Supra: Which Sports Car is Best for You?

The Ultimate Roundup of [Niche Activity] Tips and Tricks

  • The Ultimate Roundup of Novel Writing Tips and Tricks
  • The Ultimate Roundup of Macaroon Baking Tips and Tricks
  • The Ultimate Roundup of Solo Traveling Tips and Tricks

Want some real examples of blog posts? See what your first blog post can look like based on the topic you choose and the audience you're targeting.

2. Target a low-volume keyword to optimize around.

Finding a keyword with low searches in Google (I recommend sticking to about 10 to 150 monthly searches). These topics offer less competition and should therefore allow your new blog post to rank more easily.

To choose a topic, you can either do a traditional brainstorming session or carry out keyword research. I suggest the latter because you can actually see how many people are looking for that topic.

Now, don’t be intimidated by the term “ keyword research .” It’s not just for marketers, but for new bloggers, too. And it’s really easy to do.

To jumpstart your keyword research, first begin by identifying the general topic of your blog.

Say you’re a plumber. Your general, high-level topic might be “plumbing” (67K monthly searches).

Next, put this term into a keyword research tool such as:

  • Ubersuggest
  • Wordtracker

When you run this term through the tool, a list of related keywords will appear. Scan the list and choose one with a lower search volume. For this example, we’ll use “under sink plumbing” (1.4K monthly searches).

Run that keyword in the keyword research tool again. Look at the related keywords. Find one with a lower search volume. Do that again.

For this example, we’ll settle on “plumbing problems under kitchen sink” (10 monthly searches). That’s the topic for our first post.

TLDR ; Choose a low-volume, low-competition keyword that will ensure your first post ranks.

For more help on keyword research, here are more resources you can use:

  • How to Do Keyword Research for SEO: A Beginner's Guide
  • How to Perform Keyword Research and Rank
  • Top Tools For Finding Long-Tail Keywords

3. Google the term to understand your audience’s search intent.

You’ve got your topic — now, you need to check that the user’s search intent would be fulfilled by a blog post.

What does that mean?

If someone is looking for “plumbing problems under a kitchen sink,” they might be looking for a tutorial, a diagram, an article, or a product that can fix the issue. If they’re looking for the first three, you’re good — that can be covered in a blog post. A product, however, is different, and your blog post won’t rank.

How do you double-check search intent?

Google the term and look at the results. If other articles and blog posts rank for that term, you’re good to go. If you only find product pages or listicles from major publications, then find a new topic to cover in your first post.

Consider the term “under sink plumbing bathroom” (30 monthly searches). It seemed like a perfect fit because it had low monthly searches.

Upon Googling the term, I found product carousels, product pages from Home Depot and Lowes, and guides written by major publications. (You’ll also want to avoid topics that have been covered by major publications, at least for now.)

TLDR ; Before writing your first blog post about a low-volume topic, double-check the user intent by Googling the keyword. Also, don’t forget to take a look at who’s written about that topic so far. If you see a major brand, consider writing about another topic.

4. Find questions and terms related to that topic.

You’ve got a highly unique topic that’s been covered by just a few people so far. It’s time to flesh it out by covering related or adjacent topics.

Use the following tools:

  • Answer the Public : When you place your keyword into this tool, it will give you a list of questions related to that term.
  • Google : Google is your best friend. Search for the term and look under “People also ask” and “People also search for.” Be sure to touch upon those topics in the post.

You can also use these keyword research tools we mentioned above in step one.

5. Come up with a working title.

You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing.

For example, you may decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.

Let's take a real post as an example: " How to Choose a Solid Topic for Your Next Blog Post ."

Appropriate, right? The topic, in this case, was probably “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”

See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.

6. Create an outline.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren‘t intimidated by length or amount of content. This organization can take multiple forms — sections, lists, tips — whatever’s most appropriate. But it must be organized!

Featured Resource: 6 Free Blog Post Templates

blog post template

Download These Templates for Free

Let's take a look at the post, " How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy. " There‘s a lot of content in the piece, so it’s broken up into a few sections using descriptive headers. The major sections are separated into subsections that go into more detail, making the content easier to read.

To complete this step, all you really need to do is outline your post. This way, before you start writing, you'll know which points you want to cover and the best order to do so. And to make things even easier, you can download and use our free blog post templates , which are pre-organized for six of the most common blogs. Just fill in the blanks!

7. Write an intro (and make it captivating).

We've written more specifically about writing captivating introductions in the post " How to Write an Introduction ," but let's review, shall we?

First, grab the reader‘s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they’ll stop reading (even before they've given your post a fair shake). You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives.

Here‘s an example of an intro I think does a good job of attracting a reader’s attention right away:

“Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.”

8. Build out each section of your outline.

The next step — but not the last — is actually writing the content. We can't forget about that, of course.

Now that you have your outline or template, you're ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.

If you‘re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:

  • HubSpot's AI Blog Writer : Tools like HubSpot's AI Blog Writer can be a valuable asset for beginners and seasoned bloggers alike. It simplifies the process of creating SEO-friendly and engaging blog content, which is crucial for connecting with your audience and enjoying the benefits of blogging.
  • Power Thesaurus : Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a number of alternative word choices from a community of writers.
  • ZenPen : If you're having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” designed to help you get words down without having to fuss with formatting right away.
  • Cliché Finder : Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.

You can also refer to our complete list of tools for improving your writing skills . And if you're looking for more direction, the following resources are chock-full of valuable writing advice:

  • Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
  • How to Write Compelling Copy: 7 Tips for Writing Content That Converts
  • How to Write With Clarity: 9 Tips for Simplifying Your Message
  • The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
  • Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

9. Publish and promote your first post any way you can.

As a new blogger, you likely don’t have a social media following yet. Thankfully, you don’t need a huge following before you can create a promotion strategy.

A promotion strategy is your master plan for how you create, post, and engage with your social media content. It helps you take advantage of social and digital technologies to share your business, or in this case, your content. Having a solid promotional strategy offers your audience from different marketing channels more ways to find your blog posts.

Here are more blog post promotion resources:

  • 12 Tried-and-True Ways to Promote Your Blog Posts
  • 10 Sites You Can Use for Free Blog Promotion
  • 9 Link Building Email Outreach Templates That Actually Work
  • Inbound Link Building 101: 34 Ways to Build Backlinks for SEO
  • 11 Creative (But 100% White Hat!) Ways to Earn Backlinks

Before you write a blog, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?”

To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they're experiencing — and you have to do so in an interesting way.

It‘s not enough just to answer someone’s questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say.

Remember, a good blog post is interesting to read and provides educational content to audience members.

Want to learn how to apply blogging and other forms of content marketing to your business?

Check out HubSpot Academy's free content marketing course .

Now, let's dive into some formatting guidelines to use before you publish your blog posts.

Blog Format Guidelines

  • Include H2s to arrange ideas.
  • Center your Images.
  • Add alt text.
  • Keep your sentences clear and concise.
  • Use media with purpose.

1. Include H2s to arrange ideas.

When you begin typing your blog content, it’s important that you divide paragraphs into sections that make it easier for the reader to find what they need.

If you’re just starting out, then focus on the overarching H2s you want to talk about, and you’ll be able to branch off into subheaders and more naturally as you continue.

2. Center your images.

This is a simple practice that can help your content look more professional with little effort. Centering your images keeps the reader’s attention drawn to the subject — not searching for elsewhere.

Centering also looks better when translating from PC to mobile devices. As formatting transitions to small screens or windows, a centered image will remain the focal point.

3. Add alt text.

So those images you centered earlier, make sure you have descriptive alt text for them, too.

Image alt text allows search engines, like Google, to crawl and rank your blog post better than pages lacking the element. It also leads readers to your blog post if the keywords included are what they searched for in the first place.

Besides SERP features, image alt text is beneficial to readers by providing more accessibility. Image alt text allows people to better visualize images when they can’t see them, and with assistive technology, can be auditorily read aloud for people to enjoy.

4. Keep your sentences short and concise.

When you begin working on the body of your blog post, make sure readers can clearly understand what you’re trying to accomplish.

You shouldn’t feel pressure to elongate your post with unnecessary details, and chances are that if you keep it concise, readers will derive more value from your work.

5. Use media with a purpose.

Break up the monotony of your blog post with some multimedia content where seen fit.

Your reader will enjoy visiting a blog page with images, videos, polls, audio or slideshows as opposed to a page of black and white text.

It also makes it more interactive and improves your on-page search engine optimization (SEO).

Now, do you want some real examples of blog posts? See what your first blog post can look like based on the topic you choose and the audience you're targeting.

  • List-Based Post
  • Thought Leadership Post
  • Curated Collection Post
  • SlideShare Presentation
  • Newsjacking Post
  • Infographic Post
  • How-to Post

1. List-Based Blog Post

List-based post example: 17 blogging mistakes to avoid in 2021, according to hubspot bloggers.

list based blog post example

List-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses sub-headers to break down the blog post into individual pieces, helping readers skim and digest your content more easily.

As you can see in the example from our blog, listicles can offer various tips and methods for solving a problem.

2. Thought Leadership Post

Example: how hubspot's customers are shaping the next normal.

thought leadership blog post example

Thought leadership posts allow you to share your expertise on a particular subject matter and share firsthand knowledge with your readers.

These pieces — which can be written in the first person, like the post shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.

3. Curated Collection Post

Example: 8 examples of evolution in action.

An example blog blog post featuring a curated collection

Curated collections are a special type of listicle blog post. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in order to prove a larger point.

In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.

4. Slide Presentation

Example: the hubspot culture code.

Example slides presentation, HubSpot Culture Code

HubSpot Slides is a presentation tool that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, SlideShare blog posts help you promote your SlideShare so that it can generate a steady stream of visitors.

Unlike blogs, slide decks don't often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your SlideShare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.

Need some slideshow ideas? In the example above, we turned our company's “Culture Code” into a slides presentation that anyone can look through and take lessons from, and then promoted it in a blog post.

5. Newsjacking Post

Example: ivy goes mobile with new app for designers.

An example of a newsjacking blog post

“Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers' attention and, while offering them timeless professional advice, prove your blog is a trusted resource for learning about the big things that happen in your industry.

The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that was launched just for interior designers. Houzz didn‘t launch the app, but the news of its launching is no less important to Houzz’s audience.

6. Infographic Post

Example: the key benefits of studying online [infographic].

An example from an infographic blog post

For example, when you're looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even engaging infographic can keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.

7. How-to Post

Example: how to write a blog post: a step-by-step guide.

For this example, you need not look any further than the blog post you‘re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject.

The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.

8. Guest Post

Example: your bookmarkable guide to social media image sizes in 2021 [infographic].

Example of a guest blog post

Additionally, these posts give your blog variety in topic and viewpoint. If your customer has a problem you can't solve, a guest post is a great solution.

If you begin accepting guest posts, set up editorial guidelines to ensure they're up to the same standards as your posts.

So we’ve gone through the different types of blog posts you can make, but how do you consistently make quality blog posts that your viewers will enjoy?

How to Write a Blog Post Graphic

  • Draw from your buyer personas and what you know about your audience.
  • Pull from your content strategy and/or brainstormed topics.
  • Identify what's missing from the existing discourse.
  • Choose what type of blog post you're writing.
  • Generate a few different titles and choose the best one.
  • Create your outline and designate keyword-rich H2s and H3s.
  • Write your blog post!
  • Proofread your post.
  • Add images and other media elements to support your ideas.
  • Upload your post into your CMS.
  • Determine a conversion path (what you want your audience to do next).
  • Add calls to action to guide your audience to take action.
  • Link to other relevant blog posts within your content.
  • Optimize for on-page SEO.
  • Publish and promote the blog post.
  • Track the performance of the blog post over time.

1. Draw from your buyer personas and what you know about your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

Ask questions like: What do they want to know about? What will resonate with them?

This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down.

If you haven’t developed buyer personas yet, I’ve found that it’s easiest to get started by gathering the information you already have about your audience and looking for trends. Sending out feedback surveys and interviewing followers can also be helpful.

Does your blog attract a specific age group? Does your audience live in a certain region? How do readers typically discover your content? Finding answers to these questions can help you get a better idea of who your buyer persona is.

2. Pull from your content strategy and/or brainstormed topics.

If you already have a pre-existing portfolio to look back on, it would benefit you to pull from those brainstormed post ideas or previous content strategy.

One thing that’s been helpful for me is specifically looking at content performance data when brainstorming ideas. In doing this, I’ve discovered which topics tend to resonate with my audience (and which ones don’t) and created content around them.

By focusing on your core blog topics, or clusters , you can establish yourself as a thought leader, gain the trust of your audience, rank better on search engines, and attract new readers.

3. Identify what’s missing from the existing discourse.

Fill in the gaps of the existing discourse in the topic of your choosing.

You want to meet a need that hasn’t already been met in your topic cluster. Otherwise, you run the risk of writing content for topics that are already over-saturated.

It’s hard to beat saturated search queries when you’re trying to rank against high authority publications — but not impossible if your content is answering the queries the competition hasn’t.

To discover what’s missing within a topic, I conduct a competitive analysis to see what my competitors offer in their content and how I can make my blog post better. Here are some things to look out for:

  • Unanswered user queries
  • Content depth
  • Content freshness
  • Media richness
  • User experience

If your competitors are lacking in any of these areas, you can use that to your advantage and focus on them when writing your blog post.

Another way to differentiate your blog is by offering original data, quotes, or perspectives. Some of my best performing posts have come from getting a unique quote from an industry expert.

4. Choose what type of blog post you’re writing.

There are several types of blog posts you can create, and they each have different formats to follow.

Six of the most common formats include:

  • The List-Based Post
  • The “What Is” Post
  • The Pillar Page Post (“Ultimate Guide”)
  • The Newsjacking Post
  • The Infographic Post
  • The “How-To” Post

Save time and download six blog post templates for free.

5. Generate a few different titles and choose the best one.

Your blog title should tell readers what to expect, yet it should leave them wanting to know more — confusing, right?

This is why when you’re coming up with a blog post title that you should brainstorm multiple ones instead of just one. I find it helpful to share these titles with a couple coworkers to get their feedback and see which one is most engaging to them.

I’ve also enlisted the help of ChatGPT to generate sample blog post titles by inputting a prompt like, “Write a list of blog titles about [topic].” Even if it doesn’t give you exactly what you want, it can still get ideas flowing.

6. Create your outline and designate keyword-rich H2s and H3s.

When outlining, you need to center your main ideas with keyword-rich H2s and H3s. These are going to be your headers and subheaders that readers typically search for, and the information that Google crawls when indexing and ranking content.

I use keyword research tools, like Ahrefs and Semrush , to find the best words for my blog post. To find the right keywords, I focus on the following elements:

  • Relevance to topic and search intent
  • How authoritative my blog is on the topic
  • The amount of search traffic my blog could gain

Remember, your outline should serve as a guide to make writing your blog post easier, so make sure you include all the important points you want to discuss and organize them in a logical flow.

7. Write your blog post!

I already told you how to build out your outline earlier in the post, so we'll quickly go over the main points once more.

You‘ve already outlined your main headings and subheadings, so now’s the time to add the body.

Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.

This is also your opportunity to show personality in your writing. Blog posts don‘t have to be strictly informational, they can be filled with interesting anecdotes and even humor if it serves a purpose in expressing your ideas. It also factors into creating and maintaining your blog’s brand voice .

Don‘t be discouraged if you’re having trouble stringing sentences together, you're not alone. Finding your “flow” can be challenging, but there are many tools to ease the process. Software such as HubSpot's Free AI Blog Writer can help you generate copy for your blog post. You can even use it to outline and generate title ideas.

8. Proofread your post.

The editing process is an important part of blogging — don't overlook it. I tend to self-edit while I write, but it’s essential to get a second pair of eyes on your post before publishing.

Consider enlisting the help of The Ultimate Editing Checklist and ask a grammar-conscious co-worker to copy edit and proofread your post. I also really enjoy free grammar checkers, like Grammarly , to help proofread while I’m writing.

If you're looking to brush up on your self-editing skills, turn to these helpful posts for some tips and tricks to get you started:

  • How to Become a (Better) Editor: 13 Editorial Tips
  • How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
  • 10 Simple Edits That'll Instantly Improve Any Piece of Writing

9. Add images and other media elements to support your ideas.

When you're finished checking for grammar, shift your focus to adding other elements to the blog post than text. There’s much more to making a good blog post than copy, here’s some following elements to add in support of your ideas:

Featured Image

Choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content.

An example of a featured image on a blog post

For help selecting an image for your post, read " How to Select the Perfect Image for Your Next Blog Post " and pay close attention to the section about copyright law.

Visual Appearance

No one likes an unattractive blog post. And it‘s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.

In a well-formatted and visually-appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently.

Here's an example of what that looks like:

Visual appearance example in a blog post

Screenshots should always have a similar, defined border so they don‘t appear as if they’re floating in space — that style should stay consistent from post to post.

Maintaining this consistency makes your content look more professional and easier on the eyes.

Topics and Tags

Tags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a blog tagging strategy.

Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.

10. Upload your post into your CMS.

You filled out your blog post with all the optimized content you can, now is the time to publish it in your content management system.

I also use this step as an opportunity to double check my post for any errors that were potentially missed during the proofreading process. It’s especially important to preview your post before publishing to make sure there aren’t any formatting issues.

You can opt to post your content immediately, save it as a draft, or schedule when you want it to be posted live in case you adhere to a posting schedule.

11. Determine a conversion path (what you want your audience to do next).

A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.

Having a conversion path is important because when you share your content on the web, you should have an idea of what your audience should do next, or in other words, provide them with a path forward.

The HubSpot Flywheel model is a great example of this as it shows how our organization gains and maintains leads.

HubSpot Flywheel Model

12. Add calls to action to guide your audience to take action.

Call to action (CTA) are a part of a webpage, advertisement, or piece of content that encourages the audience to do something. You can add them to your blog post to guide your reader with “next steps” or a conversion path.

Different types of call to actions include asking readers to:

  • Subscribe to your newsletter to see when you publish more content.
  • Join an online community in your blog domain.
  • Learn more about a topic with downloadable content.
  • Try something for free or discount to convert readers to customers.

To get a better idea of how to make a CTA that readers want to click, we have a whole list of effective call to action examples for you to check out.

13. Link to other relevant blog posts within your content.

When you’re completing your blog post, you should link relevant content throughout it. An effective way to do this is to link within the same content cluster.

One thing I do to make finding relevant links easier is going to my search browser and typing “ keyword.” By doing this, you can find all the posts you have published on that topic.

Keeping relevant content throughout your post can provide your readers with more helpful information, and potentially boost search engine rankings with corresponding longtail keywords .

But we’ll talk more about how to improve your ranking in the next step.

14. Optimize for on-page SEO.

After you finish writing, go back and optimize the on-page elements of your post.

Don‘t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won‘t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google's smarter than that!

Here's a little blog SEO reminder about what you should review and optimize:

Write your meta description.

Meta descriptions are the descriptions below the post‘s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.”

While meta descriptions no longer factor into Google‘s keyword ranking algorithm, they give searchers a snapshot of what they’ll get from reading the post and help improve your clickthrough rate from search.

Optimize your page title and headers.

Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you've followed our formula so far, you should already have a working title that will naturally include keywords or phrases your target audience is interested in.

Don‘t over-complicate your title by trying to fit in keywords where they don’t naturally belong. With that said, if there are clear opportunities to add keywords you‘re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in the search engine results.

"The first component of a good title is that it needs to be scannable. People aren’t reading every word of your thoughtfully crafted headline. If you’re following a search-focused strategy, make sure to include the keyword at the beginning," Del Principe says.

Consider anchor text best practices as you interlink to other pages.

Anchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords.

It‘s also important to consider which pages you link to. Consider linking pages that you want to rank for a specific keyword. You could end up getting it to rank on Google’s first page of results instead of its second page — and that isn’t small potatoes!

Write alt text for all of your images.

Alt text conveys the “why” of an image as it relates to the content of your blog post to Google. By adding alt text correlating to the topic clusters and keywords of the post, Google can better direct users’ searches to you.

Check that all images are compressed for page speed.

When Google crawls different websites, a page’s load speed holds weight in page ranking. Make sure the images you include throughout the page aren’t unnecessarily large to shorten the duration it takes to load.

Use apps like Squoosh to minimize the size of your images without losing the quality.

Ensure that your blog post is mobile friendly.

More than 60% of organic visits are carried out on a mobile device. As such, having a website with a responsive design is critical. In addition to making sure your website‘s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.

15. Publish and promote the blog post.

Share your post across all the marketing channels in your repertoire. The further the reach, the more of a possibility that readers will find it.

Channels to expand your blog post promotion strategy include:

  • Social Media Marketing : Sharing your content on the most popular social media networks like Twitter, Instagram, TikTok, etc.
  • Email Marketing : Sharing the newest post with your email subscribers to find.
  • Boosted Posts or Paid Ads : Allocating budget toward advertisement on search engines inorganically.
  • Word of Mouth Marketing : Actively influencing people to read your content organically.

16. Track the performance of the blog post over time.

Your post is published for the world to see, make sure you’re keeping an eye on its performance over time so you can see if your blog post strategy is working well enough for your goals.

Here are some blog KPIs I like to keep track of:

  • Total traffic per post
  • Average CTR
  • Average SERP position
  • Traffic source breakdown
  • Number of search queries per post
  • Average comments per post
  • Social shares per post
  • New blog leads
  • Conversion rate

There’s a plethora of website traffic analysis tools that you can take advantage of to better understand your audience’s behavior on your blog posts.

Quick Blog Writing Tips

If you’re feeling stuck as a new writer, don’t give up. It gets easier with practice. Whether you’re struggling with writer's block or wanting some ways to add depth to your content, here are some quick tips I compiled to help take your blog writing to the next level:

If you don’t know where to start, start by telling a story.

When you’re facing writer’s block, start with what you know. Not only will sharing personal anecdotes help you get ideas flowing, but it can also keep your readers engaged with what you’re saying.

Stories can simplify complex concepts and make your content more relatable. Plus, they add a human touch and help set the tone for the rest of your blog post.

Include interesting quotes or facts for emphasis on the subject.

When you back up your ideas with unique, expert quotes or share facts from reliable sources, it shows that your blog post is well-researched and trustworthy.

If you don’t know where to start with finding quotes, think about the people you know and their expertise. For example, I’m lucky enough to have incredibly knowledgeable coworkers here at HubSpot that I can reach out to if I need a quote.

I’ve also reached out to connections on LinkedIn to see if they can provide a quote or know someone who can. HARO can also be a great resource if you need a quote in a pinch.

Make your content skimmable; break it into digestible chunks.

There’s nothing that turns readers off more than opening an article and seeing a large wall of text. Think about it: most internet users have a short attention span and tend to skim through content rather than reading every word.

That’s why I recommend breaking up your blog post into smaller chunks to make it more digestible. You can do this by utilizing subheadings (H2s, H3s, H4s, etc.), bullet points, and short paragraphs.

Not only does breaking up your content make your blog post more visually appealing, it also helps readers quickly find the information they’re looking for without getting lost in a sea of text.

Paint a full picture with images, graphics or video.

Aside from aesthetic appeal, visuals can help convey complex ideas in an easier way and help readers remember the information you share.

I recommend reading through your blog post and putting yourself in your reader’s shoes. Is there anything you wrote about that would be better explained with the support of an image or graphic?

For instance, whenever I write about the pros and cons of something, I like to create a graphic that shows those pros and cons in a side-by-side comparison.

I also look at search engines results when determining what images to add to my post. Does the SERP for the keyword you’re targeting have an image pack? See if you can add in images and optimize them with alt text to increase the chances of appearing in those results.

Each sentence should convey a single idea.

Keep it simple, stupid. There’s no reason to write overly complex sentences that confuse your readers. Instead, opt to convey your message in a simple and accessible manner. At the end of the day, readers just want to find the answers they’re looking for, and writing in a straightforward manner can effectively meet this need.

I like to use the Hemingway App to make sure that my writing doesn’t get too dense.

Use active voice.

Although your writing should captivate the reader, you should avoid overwhelming them with fluff. Using active voice can help keep your writing clear, concise, and energetic while still getting your point across.

For example, instead of saying something like “the product was loved by customers,” write “customers loved the product.”

Ready to blog?

Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we covered above to begin publishing and enhancing your blog today.

Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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How To Create A Blog For Your YouTube Channel 2024

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Create A Blog For Your YouTube Channel, How To Do It

Many YouTubers think of YouTube as their home on the web.

Since this is where you’re going to publish your content, share it with your subscribers, and interact with the community, this makes perfect sense.

But relying too heavily on YouTube to help you build your business is simply unwise.

Isn’t it time you created your own blog, another channel you can use to promote your video content? Read on.

How To Make A Website For YouTube Content Creators

How To Make A Website For YouTube Content Creators

You’ve probably heard a lot about different website builders. Wix tends to be a popular one, and you may have even seen various popular YouTube content creators promoting it.

Wix is a fantastic website building tool but doesn’t offer the same level of flexibility or control over your website that WordPress does. If you’re serious about your business, WordPress should be your first choice.

People tend to think installing WordPress is complicated, but these days it can usually be done in one click.

But before we go there, first you need to get a domain name and hosting plan. Typically, you can purchase both through the same provider, and I recommend signing up with Just Host to take care of your domain and hosting needs.

Your domain name should be something along the lines of, or if you have an alias or show name, you may want to replace “yourname” with the appropriate text.

Once your domain and hosting are set up, you’re ready to get WordPress installed. Again, this process should prove relatively uncomplicated (it should only take one click to get started).

With WordPress installed, you have the skeleton framework in place. There are some additional steps you’ll need to take to customize your website , such as installing themes and plugins, but you’re essentially good to start posting and tweaking the content on your site as soon as WordPress in installed.

But I’m sure there’s one question on your mind that needs answering before you get lost in the details of web development. How do I put my YouTube videos on my website? Keep reading, because in the next section I share exactly how to do this.

How To Put Your YouTube Videos On Your Website

How To Put Your YouTube Videos On Your Website

Putting your YouTube videos on your website is a relatively simple process.

The most straightforward way is to go to the URL of the YouTube video you want to post on your website, click “Share” (next to the “like” and “dislike” buttons), click on “Embed”, and then copy and paste the code YouTube provides you with into your website. In WordPress, you need to ensure the post editor is in “Text” mode as opposed to “Visual” mode, because this type of code can only be read by WordPress in Text mode.

But you may be looking for more flexibility beyond just putting your videos in individual blog posts. You might be looking to display your videos in specific ways. Maybe you’d like to encourage your website visitors to subscribe to your YouTube channel too.

This is where plugins come in.

There are various YouTube plugins available, depending on what you’re trying to achieve.

Here are a few you should check out for yourself:

  • YouTube Embed: This plugin makes it easy for you to embed your videos into your website (it will add a YouTube embed icon in the post editor). But it does so much more than that. Using this plugin, you won’t need to copy and paste the embed code from the YouTube website. You will only require the video URL. It’s also SEO friendly and responsive.
  • YouTube Showcase – Video Gallery Free WordPress Plugin: Whether you’re looking to display your videos in a gallery or grid on your website, this is the plugin you need to show off your content in an attractive manner.

3 Important Pages Each YouTube Website Should Have

Important Pages Each YouTube Website Should Have

The exact specifics of the pages to build out depend entirely on what your goals are.

But here are a few recommendations to get you started:

  • A landing page . Use this landing page to capture your YouTube subscribers and viewers as email subscribers. That way, you’ll be able to contact them directly every time you have a new video, increase views, and direct them to any product or service offers you’re selling.
  • Best of… page . Use this page to highlight your most popular videos. If a lot of people already liked them, then there’s a good chance many more will like them too. Think of your “best of…” page as your portfolio. The goal here is to show off your best work.
  • A store page . You’re working hard to get people to view your videos and come to your website. If you have something to sell, you should promote it and show it off. Use your store page to highlight your merchandise and whatever else you may have to sell.

An about page is typically a good thing to have in case people coming to your website want to learn more about you and what you do. It’s usually best to highlight the benefits the viewer gets for following you instead of talking endlessly about yourself.

Finally, if you’re thinking about building your community on a broader scale, you might consider adding a forum to your website where discussions can take place on an ongoing basis. Forums plugins – such as bbPress or BuddyPress – usually cost a bit of money, but are worth it if you’re thinking about developing a long-term relationship with your fans.

Important Question: Do You Need A Website And A YouTube Channel?

Do You Need A Website And A YouTube Channel?

You may have come to this point in the guide wondering whether it’s even practical or beneficial to maintain both a YouTube channel and a website. Do you even need a website?

Making videos can be hard work, and even if you’re only publishing on a weekly basis, keeping pace with your own deadlines can be stressful. Adding a website on top of that might seem like busywork.

There are essentially four reasons to build a website as a YouTuber.

First, it gives you a place to capture leads. On YouTube, you can turn viewers into subscribers. Unfortunately, this data is not yours to keep. If YouTube shuts down your channel, you don’t get to hold onto your subscriber list, and will be left without a way to contact them. Meanwhile, if you can direct people to your website, you can capture your viewers as email subscribers, and you get to keep your email list too.

Second, having a website makes it easy for you to sell your own products, whether it’s eBooks, courses, books, or any other offers you may have.

Third, you can use your blog to keep your fans updated on the progress of your videos. You can make announcements, hold contests, and keep your followers engaged while they’re waiting for new content from you.

Fourth, you can mitigate risk by hosting content on your blog. If YouTube changes their terms, suspends your channel, or even shuts it down, your fans will still have a place to go to interact with you.

Step By Step To Building A Website For Your YouTube Channel Conclusion

YouTube is a great place to build a following, but because it’s not your website, you’re limited in what you can do with it.

Your website is your website, leaving you with a near infinite number of possibilities in terms of how you want to set it up, how you want it to look, and what you prioritize.

If you’re serious about your video content, setting up a WordPress site should be a part of your plan. Just don’t forget to market it .

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how to write a blog post youtube

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how to write a blog post youtube

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Gold Penguin Logo with Text

Quickly Turn YouTube Videos Into Full-Length Blogs Using AI

how to write a blog post youtube

We've seen text to blogs using ChatGPT, but what about YouTube to blogs?

As a content creator myself I've always wanted to optimize my life.

Making content takes a lot of time, so I've always been interested in scaling it efficiently across multiple platforms.

If you make a YouTube video but want to cross-post it on your blog (and then split that further across facebook, twitter, linkedin, etc), how do you do so efficiently?

The team over at Content at Scale just released an awesome update literally allowing you to do this. I've never seen a tool use AI to this extent.

I mean, fully-written blog posts after entering a YouTube URL? It was something unheard of only until a couple of weeks ago. I've tested this out with my very own content and am extremely pleased at what came out of it. Here's how it works:

Exploring Content at Scale's YouTube to Blog Post Generator

Beyond the realm of video to text, Content at Scale also allows you to enter keywords, existing URLs , podcasts, and custom audio files to turn them into complete blog posts. You could check out our full review here.

But video is a different story.

It works by taking your URL, transcribing the audio, understanding the actual video context, and rewriting your transcript as an SEO-optimized blog talking about the most important features you've spoken about.

What's really impressive is the timeframe it does this in. It took 10 minutes from entering a URL to having a written blog post about my video topic. That's actually insane. I've paid writers before (to get the video transcribed, section off fluff, and rewrite into a blog post that can accompany a video) and it costs hundreds of dollars and still requires manual editing and direction on my part.

I'm not going to claim the AI blog requires no editing, because that's also not true, but the value of time in producing content is so important.

In the time it takes me to transcribe and bloggify a post manually is sped up 5-6x when using AI and then going in and tweaking the changes I need done.

To start, I created a new piece of content with Content at Scale and selected "YouTube Video"

Add content to use Content at Scale to turn a YouTube video into a fully-created, SEO-optimized blog post

Went to make some lunch and came back 10 minutes later to see the post was ready for optimization. This is the tools way of saying "We did our job, it's your turn now."

The video topic I choice was creating an iPhone app using ChatGPT . I made the tutorial myself with no prior knowledge on how to actually build this. I knew some Swift and Xcode, but I had ChatGPT walk me through the entire process.

I literally gave ChatGPT a brief and said help me to do this. The video is about 20 minutes long and goes from nothing to a fully-created app that you can customize to your liking. Here's how it did with C@S.

Content at Scale Ready for Optimization video post

You can see we have an 1800 word article with a single media file (which is an embed of our actual YouTube video) and a title which matches exactly what we did (I'm an SEO nerd so I'll obviously edit this more, but it works good as it is if you didn't want to change anything 😉)

Let's get into the actual post content:

When we open the document, we'll see an introduction, table of contents, and mass of content. On the right you'll see some SEO options to optimize the article even more.

Content at Scale YouTube video to Blog post edit screen showing writing and SEO optimization tools

Taking a look at the description I'd say this works. Again, I'd change things to match the syntactical brand quirks I personally have, but the content is generally very good. It explained the entire concept of what was created in the video: A quiz game created in Xcode, going over functions and design.

There's a bit of robotic fluff in there like "Application that stands out among competitors" but that can be removed after a simple content review.

Table of Contents

We can see our table of contents generally describes most of the content in the video. I don't like the FAQ section (at least for the purpose of this tutorial) as I'm not focused on the field of iOS apps, rather AI and ChatGPT. If it had FAQ's about that I would be a lot more inclined to keep them.

Content at Scale YouTube Video to blog table of contents sample describing

I love the brief where it goes from starting the app, setting things up, before creating a sublist of every step in the tutorial. I'm not sure if the tool uses the timestamps I added in my video, but I'm going to assume it didn't (as no headings are named specifically).

Main Article Content

The main content of the article starts by giving a description of what we did in the video, followed up by some context around the tools we're using. At the time of creating the video only GPT-3 was out, so the copy is factually accurate.

It used Gold Penguin as the project name, which is quite funny, but the project setup heading is fairly accurate as well.

The first area I've noticed it goes wrong is the "Generating questions using ChatGPT" section. I don't mention these things in the video, you don't need an API key, and it kind of sways off topic from using ChatGPT to build the app from scratch.

Here I would probably rename the section to describe the prompting of ChatGPT to get the questions and functions started. ChatGPT doesn't require all this headache to setup!

Starter text for Content at Scale's YouTube to Blog post feature and the first 3 paragraphs of the article.

The game mechanics section is very accurate. I spoke about these exact functions which were automatically highlighted and expanded upon. I'm super super impressed here.

Content at Scale YouTube video to blog main section content, taken from the transcript of the video

The next section also does a good job at talking about the design of the app. We make use of these labels and buttons as well as connecting them to our ViewController. Super awesome stuff here.

More writing from Content at Scale's YouTube to Blog tool talking about the video in-depth

FAQ Section

As mentioned earlier, I don't really like this part of the generation. This concern may very well be specific to this type of article, but I just wanted to add my thoughts.

I don't really like adding fluff to articles (and that's exactly what this seems like).

If I were to be transforming YouTube videos from a cooking channel or explanatory subject, I would love a section like this. Otherwise it just seems unneccesary.

I'm personally not trying to hit a target word count (nor does Google want you to have one). I just want content explained in the best way possible. For this case, I'd delete this.

FAQ section generated by Content at Scale's YouTube to Blog post generator showing sample questions it thinks should be included in your post.

Conclusion Section

The conclusion in an article shouldn't fully sum up what was spoken about. It should parallel into other topics and extend the possibilities further. Nobody is reading a conclusion paragraph for a summary, that's why they read the article!

The second paragraph is a bit more in tune with connecting your audience to a greater topic. In this case, it assumes I talk about mobile app tutorials (which I don't). If I did, this would be wonderful. But I can't really blame the tool for assuming this.

This would take 3 minutes of editing to get back to topic and then you'd be pretty set.

Sample conclusion paragraph generated by Content at Scale's YouTube video to blog post generation tool.

SEO Settings & Tweaking

Besides all of the actual writing, you'll see SEO settings on the right of your screen. You could even rerun the post if you think it could be done better (although you can't change anything, you literally just press rereun and hope the next version is better)

The tool includes an on-page checklist based on some good SEO guidelines. This is pretty cool to see, but take it with a grain of salt. Remember, you need good content (you don't need to hyper-fixate on checking boxes off)

Humans are supposed to be reading this, not machines!!!

SEO Checklist shown after article generation from Content at Scale

But yeah, that's pretty much everything! You can use their plugin to export directly to WordPress and have your new article posted with the changes you've made, or you could copy and post it manually.

Again, if I did this manually it would take HOURS. Transcribing a video using software would take at least 10 minutes, and we did the entire article in that time.

Final Thoughts

I think we're very much in the direction of streamlining the boring parts of content. Why would you want to work 3x as hard just to get your content posted across multiple media types?

I won't claim the Content at Scale YouTube to Blog feature is perfect, we just saw some places it could improve. It would be awesome if you could "talk" to the generation too, giving more context into the article you're writing about to tweak certain parts of how it creates your article.

But there you have it. The first tool that can legitimately take a YouTube video and turn it into a fully-optimized SEO blog post that you could have edited within the hour. It's very impressive & I'd like to give a shoutout to the team at C@S for creating it.

If you're looking to edit your YouTube video as clips instead of turning them into a complete blog, you could check out Adobe's Free Online YouTube Clip Editor . If not, C@S is probably your best choice.

You'll also get 20% more credits across any plan you purchase forever (at least for now). They promise a credit-back guarantee if you aren't happy (and that's after a free re-run).

If you still aren't happy, contact the team and they'll make it right. I've had some issues with credits at the start and the team happily fixed everything I needed done 🙂

Your credits also roll over for up to 6 months, so you don't need to worry about scaling your content overnight. Don't stress.

Combining all of this together and you have a research-backed, AI creation tool that can help scale your video content into the writing world, and it does all of this in only a few minutes.

If I had tons of video content, there's no way I wouldn't be using this for everything. I don't even like using AI to write/manipulate my content because I still don't think the tools are that powerful yet, but C@S is very different.

Have you used Content at Scale's Video to Blog tool before? What are your thoughts? Drop us a comment below to talk more!

how to write a blog post youtube

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  • How it Works

How to Turn Your YouTube Videos into Blog Posts

how to write a blog post youtube

Usually, when we talk about repurposing content, we start with blog posts. Blog posts are big lumps of text that can be repurposed in a dozen different ways. However, in this instance, you read the title right; we’re starting with videos and transitioning them to blog posts .

There are a few reasons why you might want to go through this process. Maybe you acquired another company in a merger and they have a lot of videos but few other resources. Maybe you found old videos that still have relevant information but aren’t doing much without a video marketing strategy. Maybe you’ve been producing videos but doing nothing else with the content for a while, recently or otherwise.

Regardless of the cause, you have videos, you don’t have blog posts covering those same topics, and you want to rectify that. Here’s a general process you can follow , though it does assume you lack any of the resources that went in to making the video in the first place. If you have those resources, like a transcript or the original sources you used, then you’ll be able to skip some steps.

Step 1: Transcribe the Video

The first thing you need is a transcript of the video . Depending on the content of the video, you might just need the audio, or you might need written content like on those Moz Whiteboard Friday videos. You’ll notice that their videos have both a screenshot of the finished whiteboard and a blog transcript.

Blog Post Transcript

You can, if you want, simply post the transcript as a blog post . Sometimes this is fine. Often, though, it will have issues. Either it’s old enough that it’s no longer relevant on its own, or it’s too short to make good modern content. You’ll want to put some more work into it.

If you’re the owner of the channel with the ability to log in, and the video has a transcript already attached, you can download it. If neither of those are the case, you’ll be out of luck.

There are a few ways you can get transcription done for you. You can find a cheap transcriber on a site like Fiverr or a freelancer marketplace like Upwork. You can use transcription houses like Focus Forward or Daily Transcription . You can even run it through transcription software, but that’s not foolproof and will require significant proofreading.

You can also do it yourself. It’s not hard to transcribe a short video, but it will require lots of pausing and unpausing. Most professional transcribers use a foot pedal for pausing, with the unpause automatically set to rewind the video by a second or two, so they don’t have to take their hands off the keyboard and can stop when they get overwhelmed. If you have a significant amount of transcribing to do – like an entire playlist or library of a YouTube channel – you may want to invest in the tools of the trade.

Step 2: Break the Transcript Into an Outline

Videos, at least well-produced videos, tend to have a flow to them, much like a good blog post or any other good piece of content. They start with an introduction, generally of the speaker and their credentials. They go on to explain the topic of the day and the foundational knowledge you need to understand it. They ask the question they’re here to answer, then the go into explaining the question and what it means. They answer the question and provide backup information to make the answer make sense. They go over any impact that conclusion has on the world, and they close with an outro of some kind or another, possibly with a teaser at the end for other videos.

Blog Post Outline

Almost all of this, save for the credentials and the teaser, is important. Even the credentials might be if you’re going to quote directly from the video.

Take each section and analyze it for what it means and why it matters. Write down a sentence in your own words summarizing it. You’re essentially compressing, deconstructing, and breaking the transcript down into an outline. This will be the framework you use to write your blog post.

Step 3: Gather Informational Sources

At this point with your outline, you should know what the topic is and what primary data points need research. You will want to gather modern resources for any relevant point brought up. If someone mentions a link building strategy, look to see if it’s white or black hat. If someone brings up an important figure, check to see if they’re still important or if something has happened. If someone brings up a quote, check to see if that quote is accurate.

Gather your sources. You might not use all of them in the course of your post, but you should have a list of potential sources you can cite in your new post. As an added bonus, contacting these sources with the published content can be a link building opportunity .

Step 4: Correct Factual Errors or Changes Over Time

The world is a changing place, and no industry is an exception. New technology, new trends, new laws, new resources; they all come and go at a moment’s notice. You don’t want to make it obvious you’re rewriting an old video by referencing out of date information. It means when you publish your blog post, you’ll be mocked for being out of date and you won’t gain any followers or traffic from it.

Go through your outline and make changes necessary. Some will be updates to statistics or minor changes of people’s information. Some might be more major changes that invalidate parts of your post. These will leave you deciding something important; what do you do with the direction of your post?

When a factual error threatens the content of the post, you have three possible routes you can take. The first is to abandon the post; it’s not worth it after all. The second is to write it as-is and label it a historical perspective. Less useful, perhaps, but maybe more evergreen. The third is to change the fact and rewrite the post around it. This is most common, and most useful in an immediate sense.

Step 5: Create a New Blog Post

At this point you have all of the foundational work in place. You have your outline, you have your sources, and you’ve double-checked the facts. Now all you need to do is actually write the piece. Or, as the case may be, send it to a freelancer with all of the information and your requirements, and have them write it for you.

Writing an Article

This is a point where you might want to double-check your blog strategy and make sure you have the budget for blog marketing that can cover transcription and freelance writing. You’ll want to implement some kind of ROI measurement , though it’s difficult to actually measure a return on an investment as nebulous as a blog post, particularly one as precarious as an adapted old video.

Step 6: Include Images and Links

Obviously, you’re going to want to optimize your post for “being a blog post” which, as it happens, is pretty common. Image choice and links here are both important. You have another choice to make; how much do you want to make it clear that you referenced the original video? If it’s yours to reference, there’s no problem with doing so, but if it’s a video with less provenance or a video you didn’t produce, it might be a bit of a mess to say you referenced it.

This will influence your choice whether or not to link to or embed the original video. If you’re linking to it, you can say your post was inspired by it. If you’re ignoring it, don’t link to it. In either case, link to your modern sources. Images, likewise, should be original, unless there’s actually important imagery from within the video, in which case you can take snapshots and use those as images .

If you’re having trouble taking a video snapshot – some computers only “print screen” a black screen for certain modes of hardware acceleration and processing – you can run the video through VLC media player. There’s a snapshot function in it that works very well.

Step 7: Optimize Meta Content

Don’t forget to optimize your meta content for maximum SEO appeal in the modern era. That means your meta title, which should be short and punchy to attract new readers. It means your meta description, which should lead in to the question and get readers to click and read more. It means using the appropriate H1 tag for your title and different subheads for the rest of your page. It means using markup if you implement it across your site, to give Google and the other search engines structured data to look for. It means marking links appropriately as either followed or nofollowed, as the case may be.

Meta Information

You’re not just dealing with obvious content on the web these days; you’re dealing with as much or more meta information that helps the robots of the world provide that content to the people of the world in an appropriate manner.

Step 8: Publish the New Blog Post

Once you have the post written, it’s time to publish it . Figure out where in your content schedule it can fit; you should have an editorial calendar stretching out a ways, so you should have plenty of options for placing it. You don’t need to rush it in; if it’s coming form an old video, it’s probably not a timely issue. This is going to be more evergreen content, so it doesn’t need priority publishing.

Step 9: Edit the Video Description to Promote the Post

If you have access to the account where the video came from – and if you own the account, I’m not advocating you hack a YouTube account to edit some descriptions – you should edit the description of the post to include the link to your new post.

I like to position the link right up at the top, so it shows up above whatever description was there. Something like “New <Today’s Date>, updated coverage of this topic here <link>.” This will give anyone who happens upon the video a route to go to your blog post, your blog, and whatever conversion process you use.

Edit YouTube Description

If you don’t have access to the original video description, that’s fine. This is an added bonus, and you may have changed enough about the content that the video doesn’t really relate any more. That’s fine too.

Step 10: Promote the Post Elsewhere

As part of the publication process, you’ll get to decide how much effort you want to put into promoting the post . You can do it passively, by posting it on social media and your usual channels, but not forcing it anywhere. Or, if it’s a highly relevant and promising article, you can promote it more heavily.

In either case, you might consider notifying the people you used as sources, because getting them to share it will get you more exposure and more of a circulation. If the original video wasn’t yours, you can even notify the original poster of the video and say “inspired by your video, we dug into the topic too!” As long as you’re not stealing content, this should work out well.

Step 11: Create Other Content Using the Same Resources

Now you have a bunch of information and resources on hand. What are you going to do with them? If you’re just leaving it with the blog post, you’re wasting opportunity. You can turn the video-turned-blog-article into an infographic, a slide deck, a different, more updated video, or a whole host of other things. Check out this post from QuickSprout for a bunch of ideas and the process you can use to implement them.

This will, ideally, be the start of a heavy emphasis in your content marketing towards multimedia. Whenever you have information and sources on hand, make the most out of them by repurposing your one piece of content into two, three, four, or even more depending on the avenues you’re using for promotion. Never let content die if you can help it.

Drew Hendricks

Drew Hendricks is the CMO of Blogpros and a contributing writer to Inc., Entrepreneur and Success.

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8 Steps to Turn Your YouTube Videos into A Blog

Wondering how to start a blog with your youtube content? Check out the easiest and most effective steps and start earning with your blogs.

by Sumaiya Begum • 29 December 2023


According to LinkedIn , more than  77% of internet users  read blogs on a regular basis. 

Therefore, repurposing your existing YouTube videos into blogs can help you reach wider audiences. And to help you with that, we will walk you through the step-by-step process of how to start a blog with your YouTube content. 

So, hang tight, and let’s discover the process. 

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How to Turn Your YouTube Videos into A Blog in 8 Steps 

We will unravel some insightful and easy-to-go content transformation guides through this blog. So, head over to check the phases and let yourself write a blog post in the shortest time span!

1. Choose The Right Content

Before you start the entire journey, you must choose a video to transform it into a blog post. 

It is the foremost and crucial step for repurposing your YouTube videos. Only some of the content can be suitable to turn into a blog post, whereas all your YouTube content might not be a good choice to turn in an extra audience.

Let me give an example of how it is. Let’s compare two of our YouTube content-

how to start blog with youtube content


how to start blog with youtube content

The number one content is to provide ideas to the audience about how we cloned Discord’s web server using the Dorik website builder. In contrast, the second content describes how users can add social icons to their websites. 

Compared to these two contents, the second content is a proper idea that can be turned into a blog post, and the reader would like to read it. 

So, move forward with suitable content to turn into a blog post.

Moreover, You can check out our 127 blog niche ideas to choose the right niche for blogging!

2. Create a Transcript from The Video 

When you are determined with the video content, create a transcript of the video from YouTube. It is the major step for repurposing your YouTube contents for any additional needs. 

For this, Click the three dots down below your video > Show Transcript > ⏺️ button with three dots > Toggle timestamps > Copy > Paste it to your Docs to move into the next step. 

Catch a glimpse of the informative GIF that will guide you through the process-

how to create transcript from youtube vedio

Here are few necessary YouTube Video transcription tools you can utilize-

  • Rev - Offers both manual and automated transcription. 
  • Happy scribe - A fast and efficient transcription and subtitling tool. 
  • Sonix - An AI based audio and video transcription tool.
  • Transkriptor - Allows to import YouTube videos and generate texts. 

3. Focus on Formatting and Editing 

Now you have a written transcription of your video in your hand. 

But it would be best if you gave it a shape to make the transcript look like a blog. Therefore, your raw transcript will be an easy-to-read and well-structured article. 

You can remove the paragraph breaks , split the blog into different sections , include headings , and add numbered lists or bullet points as necessary. You can also utilize some shortcuts to speed up your work process. 

how to start blog with youtube content

For instance, I will leverage Google Docs’s Text Cleaner extension to remove the paragraph breaks all at once.

Pro Tip 👉 Ensure your content flows logically, whatever formatting you use. 

4. Try to Add Value

Formatting the content into a better structure should not be the only goal of your blog post. Content must have a clear message and contain value in addition to catching readers’ minds. 

Industry reports, analytics, and statistics always have a high peak in reader reach because of serving value in their content.  

You can provide additional information , input infographics , and resources to make the video transcript more meaningful and well-resourced. Because for YouTube videos, you may show a graphic visual and make things easier to understand. But when it comes to writing, you might need to get in-depth on any topic, write from a different perspective, and delve into certain topics. 

Pro Tip 👉 Provide unique value to readers that could not be given through video content. 

5. Embed The YouTube Content 

Want to avoid losing your readers to other pages? 

Let’s make things a little more juicy. You can embed the video at the beginning or end of your blog post so it can bring engagement to your writing.  

Besides, it will also help make your writing a worthwhile spot for time-conscious topic seekers. Readers who want to grasp the topic deep inside can read the blog post thoroughly. Additionally, audiences who want a quick topic fix can leverage the embedded video as needed. 

Many CMS platforms like Dorik allow their users to write, edit, and decorate their blog posts in the easiest way possible.

6. Work on SEO Optimization 

After polishing your blog post’s appearance, you need to work for its reach to the intended audience. Conduct keyword research and add them in appropriate spots on your blog. Place them strategically in the title, introduction, headings, and conclusion . 

There are many scopes to make content a Search engine optimized blog post. You can write captivating meta descriptions, add internal and external links, and use alt tags for images.

Pro Tip 👉 Try  external linking best practices  with relevant and high-quality sites to help search engines rank your blog post faster. 

7. Give a Thorough Review 

Once you finish writing, editing, and search engine optimization, it’s time to focus on proofreading . 

Give the blog a thorough review to make it free from spelling and grammatical errors. Re-check the information and resources to ensure they are accurate and relevant. It will help you add credibility and context to your blog. 

8. Publish and Promote

When you’re satisfied with starting a blog with your YouTube content, it’s time to publish it. Try to add some catchy visuals to make it more engaging. 

And after publishing the blog from your site, you can promote it on your social media profiles , mention it in the YouTube video , and send email newsletters to the target audiences. 

How Do I Choose Which Videos to Turn into Blog Posts?

You can repurpose any of your YouTube vlog to start a blog pos t. But, if you’re finding it difficult to determine which one you should prefer first, you can pick the most viewed video content for that.

Dorik youtube views

Besides, you can conduct keyword research to prioritize the content from your list. 

-  Learn how to start vlog like a pro

Why Should I Start a Blog with My YouTube Content?

The most crucial reason to start a blog with your YouTube content is that it opens up an additional path for your extra revenue using your content. You can double up your earnings without putting in much effort. Blog posts can increase traffic to your website over time without sending them to the YouTube platform. 

What is The Best Free Content Management System to Start a Blogging Site?

Dorik is known as the best website builder for blogging , along with CMS (Content Management System) functionalities. 

Anyone can create, edit, and publish blog posts from their Dorik website for free . You can add collaborators to help you with the tasks and assign them specific roles. It’ll help your business website to function more efficiently.

How Do I Promote My blog on Google?

You can promote your blog on Google in various steps, including optimizing it for Native SEO, adding backlinks, increasing page speed, designing mobile-friendly sites, etc. 

Additionally, work on regular updates and stay engaged through comments to improve its reach. 

Maximize Your YouTube Content Reach Through Blogging

I hope now you have a good grasp of the concept of ‘how to start a blog with your YouTube content,’ it’s your turn to utilize these insights to make compelling blogs. Resonate with your audiences more effectively and increase the reach of your creations. 

Once you’re done with writing, utilize calls-to-action buttons and subscription forms . Add a personal touch to the writing tone, and don’t forget to leave space for questions . This way, you can add professionalism and set a strong foundation for your blog’s credibility.  


Sumaiya Begum

Sumaiya is a technical content writer, and an admirer of furry animals and silent nights. Born and raised in a city known for its green hillocks. 

She spends her days writing for software builders and training young writers on one of the largest non-profit skill building organizations in the country.

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how to write a blog post youtube

Kapwing Resources

How to Turn a YouTube Video into a Blog Post

Stumped for blog or newsletter ideas? If you make long-form videos, you've already got a great library of content you can repurpose for your blog. In this article, I'll show you how to turn a video into a blog post without a ton of extra work.

How to Turn a YouTube Video into a Blog Post

Multi-channel video content creation is a lot of work, but there are some tricks and tools you can use to repurpose video across long-form and short-form platforms . But what about repurposing video for another powerful online format — written content?

There's a trick for that, too.

Whether you're looking for content ideas for your blog, your Substack (a newsletter that functions much like a blog), or even a company website, your own existing video content is a great place to start. In this article, I'll show you how to convert video to text so you can turn any YouTube video into a blog post in just a few steps.

Let's get started.

Step 1: Choose a Video to Convert into a Blog

You can, of course, just choose the most recent video you created and run with it. But if you're finding it difficult to decide which topic to prioritize first, let the numbers decide for you.

First, take a look at your YouTube analytics to see which videos have performed well recently. A video doesn't have to go viral on YouTube to make a good blog, but it should be gaining views consistently. While this isn't a 1:1 predictor of what will do well on your blog, these analytics are a good indicator of which topics resonate with your target audience.

how to write a blog post youtube

Once you've narrowed it down to the top two or three topics, it's time for some SEO research .

To get a good idea of what people are searching for and how hard it will be to rank for those search terms, you'll want to plug those topics into a keyword research tool, like Moz or SEMrush (both options have a free version with pretty robust keyword data).

how to write a blog post youtube

There's a lot that goes into keyword research , but in essence what you're looking for is relatively high monthly search volume and a low to medium difficulty rating. You can use keyword variant suggestions to branch out from the original query until you find a handful of keywords that fit your criteria.

Finally, let's take a look at the Search Engine Result Pages, or SERP, data. You want to make sure that the search intent behind the query actually matches what your video (and therefore blog) is all about.

For example, if your topic is " clean up podcast audio ," you can see that of the top ten results, eight of them are articles or blog posts explaining how to do that.

how to write a blog post youtube

Only two are product pages for audio cleaning software. That's a good indicator that a "How to" article aligns better with the majority search intent.

If your topic was "podcast microphones," though, the search intent would be more commercial. You can see from the SERP that all of the results are either round up lists of the best podcast microphones (most likely with affiliate links to purchase) or actual product pages on sites like Amazon and Best Buy.

how to write a blog post youtube

That means that for an article about how to calibrate your XLR podcast microphone, you'd want to pick a different keyword, like "XLR setup" or "XLR microphone setup."

Note: I used the SEMrush SERP analysis tool in the above examples, but if you don't have access to that, you can also plug your query into Google and look at the results yourself. Just disregard any results marked "Ad," as those aren't organic search results and aren't relevant for this exercise.

Now that you've got your blog topic, your keywords to target, and know that your content will match most searchers' intent, it's time to write your blog post.

Step 2: Convert Your Video into Text Format

Ok, so you won't actually be doing much writing.

Instead, let me show you how to convert the audio from your YouTube videos into text, to use as the foundation of your blog post.

To start, you'll need a tool that can automatically transcribe your video. For this tutorial, I'll be using Kapwing. It's an online video editing software with an auto-subtitler built in.

Navigate to the YouTube video you'll be converting and copy the link to your clipboard. Then head to Kapwing's subtitles and captions page and click "Choose a video" to get started.

how to write a blog post youtube

You'll be prompted to sign in or create an account. Once you're logged in, you'll be able to create a new project within your account's workspace. When you first open a new project, you'll see the upload options.

how to write a blog post youtube

Paste the link to your YouTube video in the link box. Once your video is uploaded, click on the Subtitles tab in the left sidebar. Hit the "Generate Subtitles" button.

This feature will automatically transcribe the audio of your video into subtitles, synced to your speech. When it's done processing, click on the download icon at the top of the subtitle editor window.

how to write a blog post youtube

You'll see the option to download as an .srt, a .vtt, or a .txt file. Choose .txt.

how to write a blog post youtube

This is a plain text file, which means you'll be able to see all the transcribed text from the subtitles, without any of the timestamps. That's what you want.

📚 Learn more: How We Use YouTube to Power Our Marketing

Step 3: Edit Your Transcript as a Blog Post

Open your transcript in your .txt editor and hit Ctrl+A or Cmd+A to highlight the entire text. Copy to your clipboard and paste into whatever word processor or content management system you use to draft blog posts.

Now you can start editing.

First, make any spelling and grammar corrections to the transcript. Some words might be misspelled if they're uncommon. For example, transcription software often gets our brand name, Kapwing, wrong all the time. It's also possible that some homophones may have been transcribed incorrectly — "rose" being transcribed as "rows," for instance.

Additionally, since you're starting from a plain text document, you will also need to add in paragraph breaks and any formatting you want, like headers for SEO or bold or italics for emphasis.

But you also want to edit for readability. Even if you're starting with a video that was scripted, you'll need to make tweaks because we don't talk the same way that we write.

how to write a blog post youtube

I often turn videos that my colleague Jack makes for Kapwing's YouTube channel into articles for our Resource Library. Jack writes great, engaging video scripts. But he's talking casually and dynamically. Written word, even casual written word, tends to be more structured than that.

Still, it's a lot easier to clean up a video transcript than write an article entirely from scratch. In a relatively short time, you should have a publish-ready blog post. Repurposing your YouTube videos into blog content is all about working smarter, not harder.

This process works for all kinds of video content — webinars, explainers, interviews, and regular old talking head videos. You can even transcribe your podcast and turn it into a blog post !

For more tips and tricks like this, check out our Resources Library . We publish articles written by creators, for creators every week. And to start turning videos into transcripts and blog posts, try Kapwing .

How to Add a Blurry Background to a Video

How to Add a Blurry Background to a Video

How to Convert a Video to a Podcast

How to Convert a Video to a Podcast

How to Add an Animated Progress Bar on a Video

How to Add an Animated Progress Bar on a Video

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how to write a blog post youtube

Create a blog post from a YouTube video using ChatGPT

Combined with GPT, CALC, NAVIGATE, GROUP and JUMP steps, HARPA AI's v. 7.0 features enable you to create practical AI Automations in your browser. In this blog post, we will build a custom automation that transforms a YouTube video into an article, enriches it with keywords, and then saves it to Notion.

# Part 1. YouTube Video to Blog Post

Open HARPA, type slash, click the CREATE button, and specify a name for your new command, for example, “YouTube to Notion”.

how to write a blog post youtube

Add an ASK step to request a YouTube URL to be turned into a blog post.

how to write a blog post youtube

Add a NAVIGATE step. Add a "{{url}} != current" condition so that it is activated if you enter any URL in response to the ASK step.

how to write a blog post youtube

Next, we can either use a COMMAND step with a predefined command called "Repurpose YouTube Video":

how to write a blog post youtube

Or create our custom GROUP as a series of steps:

how to write a blog post youtube

Let's create a GROUP step that will repurpose a YouTube video into a blog post. We can tackle this task with three GPT steps:

The first analyzes and summarizes the Video Transcript, chunk by chunk:

how to write a blog post youtube

The second filters out only the essential information from the summary:

how to write a blog post youtube

The third crafts a blog post from this data:

how to write a blog post youtube

Okay, post is ready and we should enrich it with relevant LSI keywords from SERP.

# Part 2. Find Relevant LSI Keywords

Moving on, let's supplement our post with relevant LSI keywords, aligning it with Google's E-A-T guidelines. Let's extract the H1 heading from the generated post to form a query for Google, which will be the title of the blog post.

Create a new GROUP step. Click EDIT STEPS to drill down into the new group.

Add a CALC step and select a function that takes the first line of the generated blog post. Store it in an {{h1}} parameter. We will use blog post title to form a request for Google.

how to write a blog post youtube

Add a second CALC step to encode the {{h1}} parameter into a URL. This is needed to correctly form the search link, as the URL should not contain spaces, but the title likely does.

how to write a blog post youtube

Next, select a NAVIGATE step and use the {{h1}} parameter as a search query. You need to form a link where the {{h1}} parameter is placed correctly, for example:{{h1}}

how to write a blog post youtube

Add the GPT step to extract keywords from the page and store them in a {{keywords}} parameter. We will use these keywords in the next step.

how to write a blog post youtube

Add the final GPT step that will integrate the discovered keywords into the previously created blog post.

how to write a blog post youtube

Voilà, your SEO-optimized blog post is ready!

# Part 3. Advanced: Loop the Command

Add a CALC step to append the blog post to a global list in case we’d like to use it in a different command. That will store all our posts in a single parameter called {{g.posts}}, with each new post appended to the list.

how to write a blog post youtube

Add an ASK step with two options: PASTE TO NOTION and NEXT POST. This will create two active buttons in the chat, which, when pressed, will execute the corresponding scenario.

how to write a blog post youtube

# Option 1: Send to Notion

We will make our command store the blog post in Notion.

Create a step GROUP for the first option; we’ll set a condition for this group so that the step is executed when the PASTE TO NOTION button is clicked: "{{option}} = notion".

how to write a blog post youtube

Within the new GROUP , insert a NAVIGATE step with the Notion page URL.

how to write a blog post youtube

Finalize this group by adding a PASTE step to insert the generated blog post content into the opened Notion page.

how to write a blog post youtube

Tip: If the PASTE step appears to be not working in Notion, you probably need to activate the Notion page first before pasting the text. This can be done with the CLICK step.

Drill up from the group.

# Option 2: Jump to the Next Post

We'll loop the entire command using a JUMP step when the user has selected the NEXT POST option.

The JUMP step requires a LABEL to jump to, so we will label the first step as “start” and JUMP to that step.

how to write a blog post youtube

The JUMP step will redirect us to the beginning of the entire command sequence; you only need to indicate the LABEL of the first step - "start".

how to write a blog post youtube

Here, in a few minutes, we've created a custom automation that can save hours of manual work. Imagine how many blog posts such automation could generate in a single workday and how much time it would take to write the same manually.

Experiment with the custom AI commands and feel free to share your thoughts or queries in our Discord .

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15 Places to Find Your Next Beta Reader

12 Places to Find a Beta Reader (Updated)

how to write a blog post youtube

7 Things to Look for in a Beta Reader

There are several keys to finding the right beta reader (and it  is important to find the right one ). You want someone who:

1. Enjoys your genre.

2. Understands your intentions for your stories.

3.   Likes your stories (in general).

4. Isn’t afraid to tell you what isn’t working.

5. Is an experienced reader and/or writer ( both bring important insights to the table ).

6.  Is reliable and trustworthy.

7. You like—and who likes you in return.

In short, when you’re looking for beta readers, what you’re really looking for is “your kind of people.”

How to Find a Great Beta Reader

Where do you look for these peeps? Local writing groups sometimes offer possibilities. But the Internet is by far your biggest beta reader resource.

Honestly, my best advice is to simply go where writers go (Twitter, Facebook, writing blogs, writing forums) and start making connections. When you find someone who you feel would be a good fit, offer to trade critiques. Eventually, the right person or people will rise to the top (and when they do, make sure you treat them right ).

Still, that’s not the kind of answer most writers want. It is, after all, kinda vague—and there’s a lot of time and a little bit of luck involved. A few years ago, I decided to take this whole game up a notch by conducting an informal poll on Facebook and Twitter:

Is there an online community you would recommend for finding beta readers and soliciting critiques? #WQOTD — K.M. Weiland (@KMWeiland)

That was eight years ago, and although the list created from everyone’s suggestions has served us well, it felt like time to give it a refresh.

How You Can Help

Following is a list of the original suggestions I collated, both from the poll on social media and from the comments left on the original blog post over the years. But there’s room for more!

If you have a favorite resource for finding beta readers, please leave a link in the comments. I will update the post next week. You can check back then for an even more thorough resource.

Top Recommended Beta Reader and Critique Groups for Writers

First of all, let me just shout out the Writing Buddy Link-Up I run here on Helping Writers Become Authors once or twice a year. The comments section fills up fast, and the most recent post has 400+ comments from people seeking and offering critiques. I will be sharing another link-up in May for those interested.

You can also check out the following links to find a beta reader who suits your needs.

10 Minute Novelists (Facebook Group)

Absolute Write

Christian Writers

Critique Circle

Critters Workshop (for Speculative Authors)

Lit Reactor

Online Writing Workshop (for speculative writers)


Women’s Fiction Writer’s Association

Now What Do You Do?

You’ll need to do some research (aka, poking around) to discover which site is the right fit for you. Remember, finding a good beta reader is often as much about being a good beta reader yourself as anything else. Be prepared to give generously, use wisdom in selecting appropriate groups and partners, and take advantage of this resource to help you polish your writing to the next level.

Wordplayers, tell me your opinion! Do you have beta readers? If so, where did you find them? Tell me in the comments!

Sign up today.

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how to write a blog post youtube

K.M. Weiland is the award-winning and internationally-published author of the acclaimed writing guides Outlining Your Novel , Structuring Your Novel , and Creating Character Arcs . A native of western Nebraska, she writes historical and fantasy novels and mentors authors on her award-winning website Helping Writers Become Authors.

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I found my best beta reader through the podcast The Shit No-one Tells You About Writing. They run a beta reader match-up every few months for a small admin fee.

' src=

Thank you for sharing this!

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Is it better to stick within a platform that you know is safe and whose feedback you trust for beta edits (but may be less professional), or should you branch outside the platform to people you don’t know as well (but have more experience)?

' src=

What’s the safe platform you have in mind? And where would one find these experienced strangers? I’d take either (after many years of disappointments and wasted time).

It’s really a personal choice. If you’re happy with the quality of critiques you’re receiving via a more informal platform, then there’s no reason you have to look elsewhere. But it can be worthwhile to dip your toe in new waters just to see if you find a good fit.

' src=

Still poignant after eight years, though I supposed in the broad scheme eight years isn’t that long….

I have been sharing with your Writing Buddy Link-Up and have received (and hopefully) given some excellent pointers, suggestions, and overall critique that might have saved my novel.

Beta reading can be like any other shared experience. If you seek to give more than receive, you might find yourself playing catch-up.

Seems like a blink of an eye to me! So glad the Writing Buddy Link-Up has proven helpful.

' src=

I’m a member of two groups. For general fantasy, I belong to (that’s the url). I’ve been a member there for almost 15 years. I’m also a member of a Christian Writer’s discord. If you are interested in that, reach out to theandyclark (at) hotmail (dot) com.

Thanks! I’ll add the former to the list for next week.

' src=

I am a member of Absolute Write, on your list, but it does not help me for betta readers (it helps me with other writing issues which I can ask in English), because my books are not in English. When I needed a betta reader, I asked on the FB reading groups from my country for volunteers. Some of the issues they raised were really useful. I have also a betta reader from the NaNoWriMo local city group, who became my friend.

Does Absolute Write not offer a beta reader service any longer?

They do, but for things in English, naturally, because they are an English language site. And I am not writing in English. I can ask in English a concrete question, which I get help with – be it brainstorming, promoting or something else.

That’s good to know. Thank you for sharing!

' src=

My technique for getting a solid group of beta readers:

1) Sign up to the email newsletter of indie authors in the right genre so I get notices when they’re looking for new beta readers (this might work with traditionally published authors too, though they’re much less likely to recruit beta readers through email lists) 2) Join their beta reader team 3) Get to know their other beta readers 4) When you need beta readers, contact them

This is a way to get beta readers who read the right genre, have some experience, and have already shown themselves to be helpful. If there isn’t time to wait for an author to recruit beta readers, I’d consider contacting an author directly for references to beta readers they’ve found helpful, though I’ve never tried this myself.

Bonus: if you’re a beta reader for a more established author, that author will owe you a favor. Maybe they’ll beta read you manuscript with an experience eye, or help you market, or give you advice about further resources.

(It’s also my opinion that being a beta reader on someone else’s manuscript is ultimately more educational than having beta readers go through mine)

Unfortunately, due to an unusual situation, I’m going to be looking for new beta readers soon yet I’ll be unable to take my own advice. I’ve put together an alternative plan for finding beta readers (basically, I’m going to contact people who I consider to be Ideal Readers even if they aren’t writers and hope some of them are excited enough about the concept to beta read) but I don’t know if it’s going to work.

Nice. I love a well-though-out plan. 🙂 Thanks for sharing it with everyone!

' src=

What genre are you writing in, Sarah? It occurs to me that this conversation might be a good place to find beta readers. I’d be happy to read for someone, to sharpen my own writing skills…I’m basically addicted to reading, so I may as well do it purposefully! Fantasy is my favourite, but I’d be open to other genres. Julie F [email protected] Or [email protected]

' src=

I use two of the groups you mention–Critique Circle and Scribophile. I find both excellent except for one little thing. While there are some authors who regularly critique my posted work, and whom I critique in return, there are some who will just crit the odd chapter. This can be a problem as sometimes they complain of something being confusing that has been made clear in previous chapters. I had unfortunate experiences with beta readers I found online. One received my book and I never heard from her again, and the other started reading and commenting, then she emailed me to say she was busy with her degree and so, although she would still beta read, would I mind waiting for a while. I agreed, but never heard from her again. Thus, in spite of the problem mentioned above, I prefer critique groups. And critiquing other’s work, I think helps me improve my own writing.

Accountability is important. Beta reading is a huge time commitment and not everyone who agrees can carry it out.

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A message from our CEO

The next chapter of our Gemini era

Feb 08, 2024


For years, we’ve been investing deeply in AI as the single best way to improve Search and all of our products. We’re excited by the progress, for example with our Search Generative Experience, or SGE, which you can try in Search Labs . AI is also now central to two businesses that have grown rapidly in recent years: our Cloud and Workspace services and our popular subscription service Google One, which is just about to cross 100 million subscribers.

A new state of the art

In December, we took a significant step on our journey to make AI more helpful for everyone with the start of the Gemini era , setting a new state of the art across a wide range of text, image, audio, and video benchmarks. However, Gemini is evolving to be more than just the models. It supports an entire ecosystem — from the products that billions of people use every day, to the APIs and platforms helping developers and businesses innovate.

The largest model Ultra 1.0 is the first to outperform human experts on MMLU (massive multitask language understanding), which uses a combination of 57 subjects — including math, physics, history, law, medicine and ethics — to test knowledge and problem-solving abilities.

Today we’re taking our next step and bringing Ultra to our products and the world.

Introducing Gemini Advanced

Bard has been the best way for people to directly experience our most capable models. To reflect the advanced tech at its core, Bard will now simply be called Gemini. It’s available in 40 languages on the web, and is coming to a new Gemini app on Android and on the Google app on iOS .

The version with Ultra will be called Gemini Advanced , a new experience far more capable at reasoning, following instructions, coding, and creative collaboration. For example, it can be a personal tutor, tailored to your learning style. Or it can be a creative partner, helping you plan a content strategy or build a business plan. You can read more in this post .

You can start using Gemini Advanced by subscribing to the new Google One AI Premium plan , which offers the best of Google’s AI features in a single place. This premium plan builds off the popular Google One service offering expanded storage and exclusive product features.

Video explaining  two new experiences — Gemini Advanced and a mobile app — to help you easily collaborate with the best of Google AI.

Bringing Gemini’s capabilities to more products

Gemini models are also coming to products that people and businesses use every day, including Workspace and Google Cloud:

  • Workspace : Already, more than 1 million people are using features like Help me write to enhance their productivity and creativity through Duet AI. Duet AI will become Gemini for Workspace, and soon consumers with the Google One AI Premium plan can use Gemini in Gmail, Docs, Sheets, Slides and Meet.
  • Google Cloud : For Cloud customers, Duet AI will also become Gemini in the coming weeks. Gemini will help companies boost productivity, developers code faster, and organizations to protect themselves from cyber attacks, along with countless other benefits.

More to come

Developers have been fundamental to every major technology shift and will play an equally important role in the Gemini ecosystem. Hundreds of thousands of developers and businesses have already been building with Gemini models. While today is about Gemini Advanced and its new capabilities, next week we'll share more details on what's coming for developers and Cloud customers.

These latest updates reflect how we’re approaching innovation boldly, and advancing and deploying this technology responsibly. And we’re already well underway training the next iteration of our Gemini models — so stay tuned for more!

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  1. HOW TO WRITE A BLOG POST FOR BEGINNERS: Tips To Create AMAZING Blog Posts From The Start

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  2. How To Write A Blog Post for Beginners (And Even Experienced Bloggers)

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  3. How to write a blog post

    how to write a blog post youtube

  4. How to Write a Blog Post

    how to write a blog post youtube

  5. How to Write & Publish Your First Blog Post

    how to write a blog post youtube

  6. How to write and publish your first blog post ever

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  1. How to Write Blog Post With ChatGPT and Monetize Your Blogger

  2. How To Write a Blog Post In Mobile

  3. Blog Writing Ideas

  4. How to write blog post in seconds#shorts #blog #blogger#lifehacks #lifetips#artificialintelligence

  5. How to write blog post for blog post || Discover ke liye Blog post kaise likhe

  6. The One Blog Post Every Expert Needs To Write


  1. How To Write A Blog Post for Beginners (And Even Experienced ...

    Sitting down to write a blog post can be daunting. It's hard to know what to say, how to get your point across, or how many words to use. Tons of questions s...


    Create a plan to grow your blog in 90 days or less! Get my ebook - guys! Today I want to take it ...

  3. How to Write a Blog Post From Start to Finish

    In this video I'm going to share with you how I write a blog post - from start to finish. Have you read any one of my blog posts and found that they all foll...

  4. How to Write a Perfect Blog Post in One Hour

    ...more How to Write a Blog Post for Beginners: From Start to End Katie Grazer Blogging is a great way to earn passive income, but you'll need a systematic approach to writing content...

  5. How To Write a Blog Post (Step by Step For Beginners)

    I will show you how to write a blog post which got me OVER 47,000 VISITORS so far! Start writing SEO optimized blog posts fast, step by step for beginners. ?...

  6. How to Write a Blog Post That Gets MASSIVE Traffic

    How to Write The Perfect Blog Post in 2023 (Step By Step Tutorial) Adam Enfroy 123K views 8 months ago

  7. How to Write a Blog Post? Full Article Writing Tutorial for ...

    How to Write a Blog Post? Full Article Writing Tutorial for Beginners WsCube Tech 3.15M subscribers Join Subscribe Subscribed 1.4K Share 54K views 2 years ago Content Writing Complete...

  8. Our 8-Step Guide for How to Write a Pro Blog Post

    Updated on November 9, 2021 Writing Tips If you've spent any time on the internet, you're undoubtedly familiar with blog posts. After all, you're reading one right now. Blog posts are the individual entries that comprise a blog, like episodes of a TV show or entries in a journal. Blogging can serve multiple purposes.

  9. How to Write a Blog Post in 2024: The Ultimate Guide

    Headline Rule #1. Pick a Mouth-Watering Topic Want your blog post to get opened? Then your headline must promise readers the very answer to whatever is tormenting them. The thing that keeps them up at night.

  10. How to Write a Blog Post: A Step-by-Step Guide

    How to Write a Blog Post Let's get started with an important question. Blogging may mean different things depending on your niche — so let's begin with this definition. What is a blog post? A blog post is any article, news piece, or guide that's published in the blog section of a website.

  11. How to Write a Blog Post in 10 Steps

    Written by MasterClass Last updated: Dec 15, 2021 • 5 min read Writing blog posts can help an entrepreneur promote a business or help novelists supplement their creative writing. Therefore, the time spent learning how to write a blog post can serve as an investment in your broader career. Learn From the Best Community & Government Wellness Food

  12. How to Write a Blog Post: Step-by-Step Guide

    Elaborate on the main points and sub-points of your outline. Present your information in a clear, concise, and organised manner. Make use of heading tags such as H1, H2, and H3 to break up the ...

  13. How to Start a Vlog: Guide for Beginners to YouTube (for 2022)

    In case you don't have a Google account, simply click on "Create account" to follow the steps to making one. 2. Create a YouTube channel using your Google account. To create your YouTube channel, click on the user icon at the top-right corner of your screen. From the drop-down menu, find and click on "Settings.".

  14. How To Create A Blog For Your YouTube Channel 2024

    The most straightforward way is to go to the URL of the YouTube video you want to post on your website, click "Share" (next to the "like" and "dislike" buttons), click on "Embed", and then copy and paste the code YouTube provides you with into your website.

  15. Create a Community post

    To create a text post, enter your message in the text box on the Community tab of your channel. You can post your text by itself, or with a video, image, or GIF. Text posts can't be combined...

  16. How to Quickly Turn YouTube Videos Into Blogs Using AI

    It works by taking your URL, transcribing the audio, understanding the actual video context, and rewriting your transcript as an SEO-optimized blog talking about the most important features you've spoken about. What's really impressive is the timeframe it does this in.

  17. How to Turn Your YouTube Videos into Blog Posts

    Step 1: Transcribe the Video Step 2: Break the Transcript Into an Outline Step 3: Gather Informational Sources Step 4: Correct Factual Errors or Changes Over Time Step 5: Create a New Blog Post Step 6: Include Images and Links Step 7: Optimize Meta Content Step 8: Publish the New Blog Post Step 9: Edit the Video Description to Promote the Post

  18. 8 Steps to Turn Your YouTube Videos into A Blog

    We will unravel some insightful and easy-to-go content transformation guides through this blog. So, head over to check the phases and let yourself write a blog post in the shortest time span! 1. Choose The Right Content. Before you start the entire journey, you must choose a video to transform it into a blog post.

  19. How to Improve Your Blog Posts With YouTube Videos

    To get the embed code from a YouTube video, click the Share button under the video. Click on Share under the YouTube video to get the embed code for it. Then click Embed and copy the code that's highlighted for you. Paste the embed code in the spot in your blog post where you want your video to be displayed. Copy the YouTube video's embed code ...

  20. How to Turn a YouTube Video into a Blog Post

    Meghan Crawford Feb 24, 2023 6 min Stumped for blog or newsletter ideas? If you make long-form videos, you've already got a great library of content you can repurpose for your blog. In this article, I'll show you how to turn a video into a blog post without a ton of extra work.

  21. Create a blog post from a YouTube video using ChatGPT

    Part 1. YouTube Video to Blog Post Open HARPA, type slash, click the CREATE button, and specify a name for your new command, for example, "YouTube to Notion". Add an ASK step to request a YouTube URL to be turned into a blog post. Add a NAVIGATE step.

  22. 4 Killer Ways to Convert Your Blog Posts into YouTube Videos

    Add new slides using your blog post text paragraphs and subheaders. Add images and animation effects to your slides. Once your slideshow is complete, go to File > Save & Send > and choose Create A Video. From here you can select a video quality (up to 4K) and export your slideshow as a video. It's as easy as that.

  23. How to Turn Your Blog Posts into Engaging YouTube Videos

    Here is a step-by-step guide to turning blog posts into YouTube videos: Select A Blog. Select the blog post you want to transform into a video from, or even select any pre-written material you wish to put into a video. From that blog, you only need to write down the information you want to convey in your video. Open OFFEO Video Creator

  24. Class 08| How to write and post content with Technical SEO by ...

    How to write and post content with Technical SEO by Yoast SEO ToolsMastering Technical SEO with Yoast SEO Tools: A Step-by-Step GuideIn the realm of digital ...

  25. 12 Places to Find a Beta Reader (Updated)

    Following is a list of the original suggestions I collated, both from the poll on social media and from the comments left on the original blog post over the years. But there's room for more! If you have a favorite resource for finding beta readers, please leave a link in the comments. I will update the post next week.

  26. How to Teacher Writing Across All Grade Levels

    Learn best practices on improving writing instruction and building students' writing confidence. In a survey of 3rd to 8th grade teachers, nearly half of the respondents indicated that they don't enjoy teaching writing. That's due in part to the lack of instruction provided by teacher prep programs on exactly how to teach writing. While there are multiple courses dealing with helping ...

  27. The next chapter of our Gemini era

    You can read more in this post. You can start using Gemini Advanced by subscribing to the new Google One AI Premium plan , which offers the best of Google's AI features in a single place. This premium plan builds off the popular Google One service offering expanded storage and exclusive product features.

  28. How to List Degrees on Your Resume

    LinkedIn Headline Examples Write a headline that will get recruiters to notice you. LinkedIn Summary Examples Tips, and examples to help you write a powerful summary. Optimize Your LinkedIn Profile; Pricing; Resources. Jobscan Blog Insider knowledge and advice to help job seekers get more interviews.